Newport Beach, Calif. (PRWEB) September 29, 2007
The KN Karen NeuburgerÂ® lifestyle brand and parent company, KN Ltd. has selected Girlpower Marketing (http://www.girlpowermarketing.com) to develop and manage public relations and influencer programs for its lifestyle brands. The account will be based in the agencyÂs Orange County office, headed by Linda Landers, founder of Girlpower Marketing.
The KN Karen Neuburger brand is best known for sleepwear and pajamas showcased by Oprah as one of her Âfavorite things.Â Today, the San Rafael, California-based brandÂs signature softness and quality can be experienced in heritage sleepwear and loungewear for the whole family, paper goods, crafting and memory products, sportswear and accessories, home collection, furnishings and dÃ©cor.
Girlpower Marketing will develop the brandÂs influencer communications program, as well as support the brandÂs national Books at Bedtime initiative with First Book, a non-profit childrenÂs literacy organization that provides new books to children from low-income families. The Books at Bedtime program teams KN Karen Neuburger with childrenÂs author Laura Numeroff (If You Give a Mouse a Cookie and the If You Give Â Â book series, illustrated by Felicia Bond) in a series of events throughout November and December in retail stores across the country.
ÂThe firmÂs extensive experience in marketing to women is what attracted us to Girlpower Marketing,Â said Lisa Bazinet, Vice President of Marketing for KN Ltd.
ÂKN Karen Neuburger is a dynamic brand, and its focus on cause-related marketing and peer-to-peer outreach is a great fit for our companyÂs expertise,Â said Girlpower Marketing founder Linda Landers. ÂWeÂre delighted to add this company to our growing roster of clients.Â
About KN Karen NeuburgerÂ® (KN Ltd.)
The KN Karen Neuburger lifestyle brand is synonymous with comfort-inspired fashion and home merchandise. The brandÂs signature softness and quality can be experienced in heritage sleepwear and loungewear for the whole family, paper goods, crafting and memory products, sportswear and accessories, home collection, furnishings and dÃ©cor. KN and KN Luxury HomeÂ products can be found in department stores, specialty stores and online at http://www.karenneuburger.com.
About Girlpower Marketing
Girlpower Marketing is a boutique marketing and communications firm that specializes in helping clients tap the $5 trillion womenÂs market by building stronger brand relationships with women at their various life stages. The consultancy provides a broad spectrum of PR and marketing communications services, including strategic planning and brand positioning, influencer marketing, new product launches, marketing-to-women counsel, media relations, media and presentation training, special events and promotions, Web site audits/content development, strategic alliances, and marketing collateral.