Eco-Fashion Trends Won't Be Overlooked at Mercedes-Benz Fashion Week

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Rene Geneva Design focuses on the exotic, luxury and future of fashion with an eco-friendly conscience for Fashion Week, Los Angeles.

Mercedes-Benz Fashion Week, Los Angeles is coveting the eco-trend this season, partnering with companies such as The CarbonNeutral Company and Whole Foods Market. This year, with eco being a hot issue, designers such as Debra Lindquist and Ecoganik will surely grab greater attention. And this year, many will be in for some eye candy with the Fashion Week debut of Rene Geneva Design.

Rene Geneva has been steadily gaining popular industry attention with recent features in California Apparel News, Yogi Times, Austin Monthly and more. Her conscientious work with indigenous tribes, small villages, and fair trade labor in developing countries in addition to the dedication to the "greening" of her business in many aspects shows audacity, if not leave the reader with the wonder of when she finds time to sleep.

"While eco friendly clothing has become a popular fashion trend, it is still very hard to find sophisticated designs that are truly eco-friendly and target an ever-growing fashion forward audience," says Geneva. Presently, fashion has a fast-growing market of eco-aware women who have limited options for apparel and even fewer options for sustainable wedding gowns. "Our goal is to fill the void for this modern, aware, and design-savvy customer base within the fashion community."

With the recent release of their ready to wear fashion line at WWDMagic, August 2007, Ms. Geneva has successfully entered a market eager to receive eco chic apparel. Their designs encompass exotic corsets (under the Faernyn's Grove brand name), women's contemporary apparel, eveningwear and bridal made exclusively from organic and eco friendly materials and are offered to an international customer base. Each garment is either made in the USA or with Fair Trade Labor. Textiles this season include Sustainable Biodegradable Product™ rated hemp blends, Tencel, "peace" silk, SKAL certified organic cotton, and bamboo. More exclusive designs use rare fabrics made from tree bark, and hand woven silk. Most designs from this season carry a "carbon neutral" certification that offsets the carbon necessary to bring a garment to life through their "Fashionably Neutral Carbon Program™", which is the first of its kind in the luxury apparel industry. Company efforts help higher causes, including the "Scraps for Schools" program, which recycles fabric scraps for children's art projects, and the "Sun Power Project," which will implement the installation of solar electricity into a needy community in Central America.

Fashion Week is just another adventure for Ms. Geneva as she sits as comfortably in the designer chair as she does in the jungle. Her line, Rene´Geneva Design, will be shown in The Gallery fashion show at Smashbox Studios, October 17, 2007 at 6 p.m.

Rene Geneva Design Studio and Showroom
509 West Elizabeth Street
Austin, Texas 78704

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