Aqua Media Direct Launches 'Aqua Premium' Media Product

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New Media Product to Feature Transparency, Keyword and Behavioral Targeting.

that we often create a custom plan for an advertiser that includes elements from all three products for maximum reach and cost effectiveness

Aqua Media Direct , a rapidly growing Internet Media company, announced today the launch of a new product, Aqua Premium - a collection of major publishers that fit 26 major channels and has targeting that utilizes Keyword and User Behavior for return on investment optimization.

Aqua Premium complements the company's two other products, True Site Representation, and Aqua Performance and gives advertisers exposure to some of the company's True Site Representation clients as part of a "run of major publishers" and adds other transparent websites, keyword and behavioral targeting, and real time site exclusion to enhance performance.

"We developed Aqua Premium to give advertisers easy access to the audiences of our major publishers, enhance our other products and demonstrate the combined market depth we have with all three unique products, so that advertisers can choose the best course for their individual media needs" says Aqua Media Direct CEO, Tom Doyle, adding "that we often create a custom plan for an advertiser that includes elements from all three products for maximum reach and cost effectiveness".

Launched in late 2006, Aqua Media Direct is an Internet Media company that specializes in connecting advertisers with their target audiences worldwide. The company has developed 3 unique products: True Site Representation; 20 major client publishers with customizable features including Weather Underground, RealGM, Arcamax Publishing, Aesop Online and Ultimate-Guitar; the new Aqua Premium with 100 + sites that can be optimized by Keyword, User Behavior and site exclusion; and Aqua Performance with 1000+ sites where the adserver does the driving and site selection in the course of its robust optimization.

Before taking the helm at Aqua Media Direct, Tom Doyle was CEO of Pivotal Media, LLC, a full service Internet advertising, public relations, and business consulting company. In the early Internet advertising industry, he helped to establish Go4Media, one of the first successful site representation companies and network, as their President. His earlier offline media experience includes ownership of a company that provided major market media planning and integrated promotions for touring entertainment companies and their sponsors including Barry Manilow and Frank Sinatra (P&G), Neil Diamond, The Rolling Stones, and A Chorus Line, The Broadway Tour of America (Visa).

Aqua Media Direct is based in Los Angeles with offices in Northern California, Seattle, Boston, New York, and Dallas. Tom Doyle can be reached at 818-790-7264.


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