Three IMAX Theaters Choose MediaMerge

Share Article

Virginia Aquarium joins the roster of IMAX theaters serviced by MediaMerge, as the Franklin Institute and the World Golf Hall of Fame renew their multi-year agreements.

MediaMerge (, the largest third-party IMAX servicing agent in the world, has added a new theater to its lineup, and two other clients have renewed their contracts. The Virginia Aquarium and Marine Science Center has chosen MediaMerge as its IMAX Service Partner for its 3D theater. Meanwhile, the Franklin Institute, which has entrusted the care of its Tuttleman IMAX Theater to MediaMerge since the company began servicing IMAX theaters in 2002, has renewed its contract. Finally, the World Golf Hall of Fame will play another round with MediaMerge.

In choosing MediaMerge, these theaters benefit from dedicated service by technicians who have a maximum of eight IMAX theaters on their maintenance schedule. With this limit in place, MediaMerge clients experience a knowledgeable and personal level of support both through a 24-hour tech support hotline and during on-site visits. "When you call MediaMerge about something that's atypical about your system, they'll know about it, because they've seen it before and they've dealt with it before," observes Art Mercurio, Theater Director for the Tuttleman IMAX Theater at the Franklin Institute. "Having somebody who is a little bit more familiar and dedicated to your theater is definitely an advantage."

Pointing out that the Tuttleman Theater's dome projection screen is fairly unusual, Mercurio added that troubleshooting phone calls tend to be more productive with MediaMerge service techs who know the theater inside and out.

"We let our clients know that they can reach us for tech support anytime, and the expert answering the phone will have the advanced knowledge required to resolve issues, " said Doug Jackson, VP of Technical Services for MediaMerge. "The bar is raised even further when it comes to our clients' relationships with their individual service tech. By limiting the number of theaters assigned to each member of our staff, we can ensure that theater operators feel like their needs aren't just met -- they're exceeded."

Furthermore, the theater owners themselves will feel a greater sense of control over technical issues, since an additional perk of the Service Partnership Program is the provision of IMAX training for theater personnel. "It's been a good experience for us, because the staff in the theater is more knowledgeable about their system," Mercurio said. "When they can walk through the system with a tech on the phone, where before they would have called IMAX to come out and fix it, it's beneficial to the theater. I think that's one of the biggest advantages to it."

MediaMerge's team of IMAX technicians is focused on each individual theater under their care, resulting in a more holistic systems maintenance approach. Often, this means preventative care is accomplished before trouble really begins.

About the Franklin Institute's Tuttleman IMAX Theater
The Tuttleman IMAX Theater is a Dome theatre that is truly unique in a number of ways. Unlike conventional dome theaters that are 180° encompassing, IMAX Dome screens are also tilted at 30 degrees. The special seating places the audience up in the dome completely involving them in the show. The dome is over 70 feet across and 4.5 stories tall. In addition, 20,000 watts of amplifier power and over 50 speakers will make you feel like you are part of the action. An IMAX Dome theater truly puts you in the center of the action. For more information, visit

About the Virginia Aquarium's IMAX Theater
The Virginia Aquarium's 300-seat IMAX theater has a screen six stories tall and eight stories wide. The theater combines the latest in three-dimensional viewing technology with state-of-the-art surround sound. It includes a colossal 13,500 watts and six channels of digital sound. For more information, visit

About the World Golf Hall of Fame IMAX Theater
The 300-seat World Golf Hall of Fame IMAX Theater houses an 80-foot-wide by six-story-high screen and shows a variety of entertaining and educational movies throughout the year for viewers of all ages. For more information, visit

About MediaMerge
MediaMerge, Inc. was established in February 2001 to provide design, installation, service and support for sound, video, control, acoustics and theatrical lighting systems. In 2002, the company established an IMAX service division which rapidly grew to become the largest such operation in the world. For more information, visit


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website