Loew-Cornell Donates World of Eric Carle Art Activity Kits as Featured Gift Bag Item at 9th Annual Elizabeth Glaser Pediatric AIDS Foundation Celebrity Golf Classic

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Celebrities participating in the 9th Annual Elizabeth Glaser Pediatric AIDS Foundation Celebrity Golf Classic received gifts for their favorite little ones as well as themselves. Loew-Cornell's (http://www.loew-cornell.com) The World of Eric Carle® Art Activity Kits were a featured item in the coveted celebrity gift bags. Guest celebrities like Richard Kind were enthusiastic about these creative activity kits which provide a hands-on way for parents and children to spend time together.

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Cornell's The World of Eric Carle® Art Activity Kits (http://www.loew-cornell.com) for children were a featured item in the coveted celebrity gift bags at the 9th Annual Elizabeth Glaser Pediatric AIDS Foundation's Celebrity Golf Classic. The new art activity kits are a hands-on way for parents and children to spend time together, being creative and having fun.

The Elizabeth Glaser Pediatric AIDS Foundation's 9th Annual Celebrity Golf Classic was held at the Lakeside Golf Club on Monday, October 1, 2007. The event raised a record-breaking $800,000 to support the Foundation's lifesaving programs for children and families. James Caan and Joe Pesci served as co-hosts, and Sharon Stone acted as the live auctioneer for the event. Other celebrity participants included Richard Kind, Sylvester Stallone, Billy Crystal, Chris O'Donnell, Sugar Ray Leonard, Kevin Nealon and Don Johnson, among many others.

"The work of the Elizabeth Glaser Pediatric AIDS Foundation is extremely important and we are proud to have been a part of this successful event," said Loew-Cornell Brand Manager Jennifer O'Leary. "The foundation continues to make a meaningful impact on the lives of countless children, a core value that Loew-Cornell and The World Eric Carle share, and the reason why we were eager to become involved."

Working from Eric Carle's philosophy and innate understanding of children and their needs, Loew-Cornell has designed a variety of six Eric Carle Art Activity Kits, each with its own unique art supplies and learning theme. Recommended for ages 3 and up, each kit has a themed activity book illustrated with Carle's beloved characters and art from books such as The Very Hungry Caterpillar, Brown Bear, Brown Bear What Do You See? and The Grouchy Ladybug.

For more information about The World of Eric Carle® Activity Kits and other Loew-Cornell products and project ideas visit http://www.loew-cornell.com.

About Loew-Cornell
Loew-Cornell, Inc., a leading marketer of artist brushes, tools and accessory products for over 40 years, is a Jarden Corporation Company. Product offerings include over 2,000 items to serve the artist, ceramist and hobbyist under well-known brand names including Loew-Cornell®, American Painter®, Totally You™, Forster®, Arttec® and Contemporary Crafts®. Loew-Cornell, Inc. is located in Englewood Cliffs, NJ. For more information, contact loew-cornell@loew-cornell.com or visit http://www.loew-cornell.com.

About The World of Eric Carle®
The World of Eric Carle is a global consumer products, licensing and merchandise program based on the catalog of over 70 books by this beloved author. The design of each product meticulously reflects Eric Carle's "books to play with-toys to read" philosophy.

Jarden Branded Consumables, based in Rye, New York, markets some of the most widely recognized, established household brands. In addition to Loew-Cornell brands, Jarden Branded Consumables' portfolio includes Ball®, Crawford®, Diamond®, Dicon®, First Alert®, Java Log®, Kerr®, Lehigh®, Leslie- Locke®, Pine Mountain®, BEE®, BICYCLE®, AVIATOR® and HOYLE® playing cards.

Jarden Corporation (NYSE: JAH) is a leading provider of niche consumer products used in and around the home. In addition to Branded Consumables, Jarden operates in two other primary business segments through a number of well recognized brands: Consumer Solutions: Bionaire®, Crock-Pot®, FoodSaver®, Harmony®, Health o meter®, Holmes®, Mr. Coffee®, Oster®, Patton®, Rival®, Seal-a-Meal®, Sunbeam®, VillaWare® and White Mountain™; and Outdoor Solutions: Abu Garcia®, Berkley®, Campingaz®, Coleman®, Fenwick®, Gulp®, JT®, K2®, Marker®, Marmot®, Mitchell®, Penn®, Rawlings®, Shakespeare®, Sevylor®, Stearns®, Stren®, Trilene® and Volkl®. Headquartered in Rye, N.Y., Jarden has over 25,000 employees worldwide. For more information, please visit http://www.jarden.com.


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Shirley Miller
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