(PRWEB) November 2, 2007
Cashcade, the holding company behind leading online gaming brands that include Getminted.com, Cashcade Casino and Foxy Bingo have selected Kadence as their market research partner.
Kadence has undertaken benchmark studies amongst all brands within Cashcade's various online gaming categories; amongst the first of their kind in this 'Future industry' The research programme covers usage, brand disposition, spend, advertising tracking and tracking of KPI's.
Partick Southon, Managing Director of Cashcade, comments: "We believed that we were leading the market against the parameters that matter customers i.e.: fun, brand empathy, trust and overall satisfaction with the product; so it has been great to have statistically robust and sound research that clearly supports this. It was also a relief to find an agency that has the necessary expertise in the online world''
Matthew Coulter, Account Director of Kadence in Europe, adds: "The very strong performance of Foxy Bingo, identified in the research, proves that brands do not necessarily have to have migrated from offline to achieve a leadership position in the online category. The research has also enabled Cashcade to lever significant PR for its businesses, vital in a new and highly competitive sector where usage and spend stats for the market universe are unknown to most brands competing in it.
Ensuring that sampling is representative of the market has been key and successfully overcoming this challenge was, Kadence believe, crucial in winning the Cashcade account''
The research programme is set to continue into 2009 to assist with mapping a route for Cashcade's aggressive expansion plans.
Cashcade offers customers one of the largest portfolio of products, blockbuster brands and cutting edge technology, having established itself as a world leader in the provision of cutting edge consumer online fun and games and managed services.
Kadence is a specialist research agency that works with the largest online businesses in the world. http://www.kadence.com