Consultants Turn Web 2.0 into Brain Trusts

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The Bay Area Consultants Network has launched a new initiative to help its members learn how to harness the business potential of the Web 2.0 world. As part of this initiative, two companies and the organization itself are implementing procedures that create visibility and credibility for the businesses, encourage customer engagement and develop compelling communities of interest. Updates are given at each monthly meeting and a full program on the initiative will take place early in 2008.

BACN announce the launch of an initiative to help consultants harness the power of a Web 2.0 world. "It is clear that our customers are increasingly turning to the Internet to gain the insight and information they need to make informed decisions," says Harry Chapman, Chairman of The Bay Area Consultants Network (BACN) ( ). Chapman adds, "As consultants we need to establish a visible and credible presence in the Web 2.0 world." The Board recognizes that this takes more than learning to use new tools; it requires learning the new rules and creating meaningful strategies.

To this end, BACN has launched a 'hands-on' initiative to learn how to use Web 2.0 tools to regain influence with customers and to build communities that lead to strong customer relationships. As part of this initiative small teams are working with two member companies and the organization itself to put a plan into action. Each team is documenting the implementation process and reporting to the membership at large at the monthly meetings.

John I. Todor, Ph.D., ( is guiding the teams in the use of blogs, social book marking, social networking, wikis and other Web 2.0 technologies to create a dialog with customers that impact their real world experiences. Todor points out that the end-game is to use Web 2.0 technologies to shift the focus of customer relationship from "things" to "issues and experiences" that are important to the customers. According to Todor, "customers find trusting relationships valuable not only for what they can do today but also for what they can do in the future. Customers want authentic relationships that help them simplify things in a fast-changing and increasingly complex world."

Chapman emphasizes that the goal of the initiative is to help the entire membership learn how to thrive in a Web 2.0 world. In addition to the regular reports, BACN will offer a full program early in 2008 and create a related resource on its web site.

BACN's monthly meetings are open to all consultants and entrepreneurs. The Web 2.0 initiative is part of the organizations mission of helping consultants develop leading-edge practices.

The Mission of the Bay Area Consultants Network is to "to improve practice and business development success through networking and programs for consultants." The group has been meeting monthly since its inception in May, 2002. The next meeting is November 16th at the McInnis Golf Club in San Rafael, CA. Attendance is open to interested consultants and entrepreneurs. Those interested can reserve a place at the meeting by visiting the BACN website - For more information, call Harry Chapman at 415-971-5746.


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Harry Chapman

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