What-If Productions launches the Original In the Dark™ Glow Bear in time for Christmas

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Inventor's new material makes bear glow in the dark - no batteries required.

The most common fear amongst children is fear of the dark. Each night as the lights go out they're left alone in the dark to face spooky shadows and creaking floorboards. For years, one of the most proven toys to calm this fear has been the teddy bear. Tim Mercer, creator of the Original In the Dark™ Glow Bear takes this reliable, fuzzy friend and gives it a glow.

Glow Bear has all the features of the common teddy bear; it is soft, warm and cuddly but has a unique feature--it glows in the dark. It needs no batteries or electrical outlet, and comes to life at night. Its glow-in-the-dark fur makes Glow Bear shine all night and when the room is dark, emits a warm and reassuring light.. When children are in need of assurance from a huggable friend at night, Glow Bear is the friend that's most easily found.

"One of the reasons that many children dislike going to bed can be attributed to the fact that their toys are put away for the night, the adventure and fantasy are over," says Tim Mercer, creator of In the Dark™ Glow Bear. "But with Glow Bear, children will want to go to bed because the adventure and story begins at night."

Tim is the ultimate entrepreneur who has owned several successful businesses throughout the past 15 years. He is also an inventor who loves the toy and game industry as each invention allows him to be a kid all over again.

Eight years ago, Tim Mercer, invented a glow-in-the-dark fabric. Excited about its potential, he played around with the glow process and came up with numerous applications. The end result; Glow Bear.

"In The Dark™, Glow Bear is one of my most exciting creations because it's a bear which is compelling to both children and adults," says Mercer.

Presently, other products are being developed specifically designed to accompany the Original Glow Bear.

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