Toronto ON (PRWEB) November 14, 2007
The Orion Group Ltd, an innovative health and wellness company focused on female sexual health, announced the launch of the 'Sniff the Patch' campaign that promises women a safe, realistic approach to dealing with the increasing incidence of low libido.
The campaign was conceived by Linda Ryan, Brand Manager for Scentuelle, a sophisticated aroma patch designed to enhance sexual response by using the sense of smell. The campaign champions a holistic approach to sexual health and emphasizes that a woman's sexual response is emotionally driven and not something that you can pull out of a medicine cabinet.
"Low libido is being targeted as the next big profit center for drug companies eying the increasing frequency of low libido in women," said Ryan. "But developing a drug that alters a woman's emotional response shows a lack of understanding of a woman's sexual health."
Ryan has been collaborating with Medaro Medical Ltd, a UK-based company founded by sexual health advocate Liz Paul. The two women became alarmed when Proctor and Gamble's Intrinsa patch was rejected by the FDA for safety concerns but received approval for sale in Europe.
"Drugs such as Intrinsa put more chemicals into the bloodstream with a promise of better sex," says Paul. "But a women's sexual response is more complicated than a romp between the sheets. We have enough hormones to manage without adding more chemicals to complicate things."
The Sniff the Patch campaign encourages a realistic approach to sex and not the sudden burst of desire as is often portrayed in magazines and television. The campaign includes a 30 Days to a Sexier You! program, special bonuses, prizes and discount pricing on the Scentuelle aroma patch, a monthly newsletter and provides an online meeting place for women interested in their sexual health.
Ryan was inspired by the Dove Campaign for Real Beauty and realized that women also need to take control of their sexuality and not be pressured into unrealistic expectations of sexual desire or that drugs will provide an instant fix for a low libido.
"As we grow older, our priorities change," says Ryan. "But there's still the expectation to express our sexuality as we did in our 20s. I'm a baby boomer and I still feel sexual but I want that expression to be age appropriate."
Complaints of low libido are on the rise due in part to the millions of baby boomer women entering their menopause years. Most sex therapists agree that low libido in women is often emotionally based and caused by relationship issues, lifestyle, stress and just plain tiredness. Seldom do they recommend drugs as the solution for low libido.
"I think women are fed up with being told what's best for the health of their bodies and how often we should perform, especially when it comes from men. Sniff the Patch and Scentuelle were developed from a woman's state of mind. They work naturally with her sensibilities. That's a powerful message for women."
For more information, please contact:
Luke Vorstermans, Media and Press Relations
Tel 888 412-1067