Hummingbird Coaching Services' Podcast and White Paper Explore 'Why Health Coaching Programs Fail'

Share Article

While intended to slow escalating health insurance premiums, corporate wellness programs often fail to meet their mark. In their white paper and podcast, Hummingbird Coaching Services reveal key elements for successful wellness programs -- based on research into failed wellness initiatives.

Company supporters often rally to implement a program with admirable intentions. But they’re missing a key piece of the puzzle -- buy-in.

Corporate wellness programs, designed to slow companies’ soaring health insurance premiums, often fail to meet their mark. In an upcoming white paper and podcast, Hummingbird Coaching Services explores research into failed wellness initiatives that reveal key elements for successful wellness programs.

Why Health Coaching Programs Fail, a white paper now available from Hummingbird, covers industry research on failed health initiatives documented by veteran health care management consultant Walter Elias. The accompanying podcast, an interview with wellness industry pioneer Sean Slovenski, chief executive officer of Hummingbird Coaching Services, covers several key findings.

"Lack of ‘support from the top’ is a primary cause of failed health initiatives," said Slovenski. "Company supporters often rally to implement a program with admirable intentions. But they’re missing a key piece of the puzzle -- buy-in."

Slovenski cited research by the American Association of Occupational Health Nurses (AAOHN) that found nearly 75 percent of executives indicated keeping employees healthy is crucial to business success and felt it is their duty to keep employees safe and well.

Companies must leverage this available leadership support, and can apply several practical tips:

  •     Support from senior management
  •     Present the CEO and executives with data and an operating plan. Encourage their participation in events, communications, and

especially, in allocating budgets

  •      Champions within the company

    Identify innovators and make them champions, involving them in wellness committees, encouraging application of innovation in products
and services within the in-house wellness program

  •     Designate a dedicated wellness coordinator and create a culture of wellness to support behavior change
  •     A healthy workplace isn’t mandated. Discover ways to move employees towards healthier choices, i.e. by working with food service and vending machine providers to provide healthier food. Ease into non-smoking mandates; encourage executives to visibly participate in wellness programs

About Hummingbird Coaching Services
Cincinnati-based Hummingbird Coaching Services is a pioneer in health coaching since 1997. Hummingbird provides comprehensive workplace wellness programs that impact employee health and productivity. Using its proprietary coaching model and online delivery platform, Hummingbird provides coaching services to businesses such as Motorola, United Healthcare, Leeza Gibbons Inc., and the Muhammad Ali Center. Through its innovative technology platform and coaching programs, Hummingbird provides health, parenting and life coaching to drive real behavior change in individuals and help employers lower health care costs. For more information, visit , and download the white paper and podcast at

Sean Slovenski
Hummingbird Coaching
Sean.Slovenski (at)

Colleen Harris
Harrischh (at)

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company listed above.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Colleen Harris
Visit website