Losing the Battle Against SPAM? Desiant Can Help

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Four years after CAN-SPAM Act, unsolicited email is still causing problems for businesses and individuals.

Recent news has been full of helpful information about SPAM and how to avoid it, but with approximately 95% of all emails reported as unsolicited, the numbers don't seem to be decreasing, even with anti-SPAM laws in almost every state. In response to ineffective built-in SPAM filters, some local companies are now offering SPAM & virus filtering as part of their strategy to combat unwanted emails.

Most enterprises think of SPAM as a mild annoyance, but they do not consider the true cost of SPAM. According to a recent article in eWeek, the cost of SPAM due to lost productivity has more than doubled in the past 10 months, totaling out to $20 billion per year with an average cost of $1,934 per employee. For small business owners and employers, SPAM also increases costs associated with bandwidth and storage costs.

Here are a few ways to prevent SPAM (from spamlaws.com)

  •     Never reply to or click on any links in a SPAM message.
  •     Turn off the ability to view pictures, HTML, movies, and formatted text for emails from unknown sources.
  •     For Outlook users, preview messages in the preview screen before opening them.
  •     Don't participate in forwards and ask friends not to send them
  •     Use a complicated email address or create alias email addresses.
  •     Keep home or business addresses confidential.
  •     Don't use an email address as a screen name.

Unfortunately, following these tips does not ensure a SPAM-free inbox. For more comprehensive protection against unsolicited email, consider using outsourced email filtering services such as MXLogic and Postini. Some companies have decided to make a capital investment for in-house SPAM filtering, despite being expensive to own and maintain. Using a local hosting company that offers this service in-house ensures that not only will unsolicited email be effectively blocked, but that technical questions and problems will be resolved quickly without automated or outsourced tech support.

One such local hosting company is Desiant. Frustrated with the increasing amounts of SPAM coming into his servers, owner, Barna Kasa opted to bring this valuable service in-house. "We looked at Barracuda networks, MailFoundry and PineApp, read reviews and took advantage of the 30 day free trials," says Kasa, "After a couple months of testing we selected the one we felt met the needs of our clients that were willing to beta test along with us."

Spam accounted for 80% of email traffic in 2006 - almost double the amount of unsolicited e-mail in 2004. So far in 2007, their SPAM and virus filtering system has effectively blocked 95% of email coming to Desiant's servers, saving their clients time and money.

For additional information on effective SPAM & virus filtering, contact Barna Kasa or visit http://www.desiant.com. To calculate how much SPAM is costing your business, go to our SPAM Cost Calculator at http://www.desiant.com/tutorials/spamcost/index.asp.

About Desiant:
Desiant, LLC is a complete web development company that offers web design services, custom development, local hosting, and online marketing. Incorporated in 2002, Desiant is extremely dedicated to providing the best solutions and service to their clients. For more information: 614-889-9336 or http://www.desiant.com.

Barna Kasa
Desiant, LLC

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Barna Kasa