Palm Harbor, FL (PRWEB) November 8, 2007
Effective small business marketing can now turn from fantasy to reality. Robert Melillo, founder of White Hat Marketing, LLC, has announced the creation of personalized Internet marketing courses for small business owners.
"Too many businesses are wasting money on ineffective Internet marketing. For those business owners that like to handle all marketing in-house, I have created personalized courses to help them maximize their return on investment," Robert Melillo, president, White Hat Marketing, LLC, announced. "These 1/2 day and full-day Internet marketing courses are geared towards teaching someone the basics of Internet marketing so they can use their resources effectively," Melillo continued.
The 1/2 day course is available in Florida only and encompasses topics ranging from how to find your target audience and market to them, keyword selection, PPC management, SEO strategies, effective copy writing and more. The $450 course is given at the business owner's site and includes the creation of an Internet marketing plan for the business.
The full-day course includes topics ranging from SEO and PPC to e-Mail marketing and online public relations, as well as all the topics covered in the 1/2 day course. This course is geared towards setting up a business' entire Internet marketing campaign and includes a detailed marketing plan for the business. The $750 course is available in Florida and nationally (travel costs are additional).
"Most business owners are too busy to read thousands of pages of information or read tens of thousands of web pages in order to set up their Internet marketing campaign," Melillo explains. "These courses were designed to maximize the use of their time in addition to maximizing their return on investment for their online marketing, and offering them enables me to meet and help small business owners which has always been my greatest passion," Melillo states.
Robert Melillo is a highly successful entrepreneur that has established , developed and sold several Internet businesses and offline businesses. Melillo credits his success to having a knack for understanding how to target the right markets with the right message. "My success and the success of many of my clients is directly tied to my ability to create the right message and get it in front of the right people in a cost-effective manner. I always believed that successful marketing is not just about the end results but also the means to get those results and that means finding the most cost-effective ways to succeed," Melillo states.
As the holiday season approaches and existing and new businesses begin to focus on the 4th Quarter as well as 2008, the Internet marketing courses offered by Robert Melillo of White Hat Marketing, LLC are expected to book quickly. For more information about these courses please visit http://robert-a-melillo.com/Marketing.html or for information on White Hat Marketing please visit: http://www.whitehatfirm.com or call 877-ROI-FOCUS (877-764-3628).
ABOUT ROBERT MELILLO
Robert Melillo, president, White Hat Marketing, LLC, started, developed and sold numerous businesses including online and offline businesses. Melillo, is a published author, noted speaker, successful event planner and Internet marketing guru. Working for large companies including Discovery Channel and TLC and small businesses including LuxCouture.com and others, Melillo offers personalized training courses and complete marketing consulting services.
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