Braincandy Makes Shopping Sweet This Holiday Season

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Braincandy's Award-Winning "5 Senses" DVD and Music Series, New Puppets and Apparel Offer Great New Gifts for Little Thinkers

This holiday never tasted so sweet with the launch of Braincandy's collection of entertaining early-learning DVDs and music CDs for kids, now available nationwide through retail Borders stores, online at http://www.amazon.com and http://www.braincandykids.com. Also, new this season, Braincandy answers demand from parents and kids everywhere with the launch of its first plush puppet, Bruce Brain, as well as hip character tees for the diaper-clad and toddling set on http://www.braincandykids.com.

Braincandy's line-up of holiday-pleasers will entertain and inspire with award-winning content for children. With its all-star cast of puppets called the Super Sense Gang -- Bruce Brain, Ivy Eyes, Nusi Nose, Harry Hand, Mojo Mouth, and Ana Ear -- Braincandy gets kids excited and engaged in discovering and connecting with the world around them.

Created by a mom and dad of young twins, Braincandy takes an organic approach to learning that mimics the way a child naturally discovers the world -- inviting little ones to explore, experiment, and play through an array of fun activities designed to engage the five senses.

"The key to creating happy little learners is to get them excited and engaged in the learning process," said Sam Reich-Dagnen, co-founder and CEO of Braincandy. "We're at the forefront of an exciting new paradigm that is taking shape in the area of children's entertainment and lifestyle brands. Our new, inventive content and product lines are designed to be a launch pad for other experiences away from the screen -- creating wonderfully rich opportunities for kids and their parents to experience and explore in the world together."

Braincandy's Holiday Gift Selection Includes:

Bruce Brain Plush Puppet -- retail $12.99
Giving new meaning to the term brain trust, this soft, cerebral shaped hand puppet will delight kids of all ages. Bruce Brain stars in the 5 Senses DVD series and will help take what kids see on the screen into every day activity and discovery. Available 12/1/07

Super Sense Gang Apparel Collection -- retail starts at $14.99
Young fans will want to show their colors with Braincandy's new tee collection. Featuring the lovable Super Sense Gang, kids can [heart] Bruce, Ana, Ivey and the rest as they don their favorite characters and show the kids around the playground who inspires them most (after mom and dad, of course). Available 12/1/07

The 5 Senses DVD Series -- each retails for $14.99

In the first Braincandy DVD series offering, children ages 6 months and up learn about themselves while they fully experience the world around them through their five senses-like dipping little fingers into a bowl of sticky honey, tasting cold snow on the tongue, or shadow dancing.

Guided by the bright, plush Super Sense Gang and led by the always charming Bruce Brain, kids are exposed to vivid real life scenes that are designed to encourage them to dance, sing and explore their environment. Enjoy the DVDs as a 40 minute video or in smaller segments; solo, or as an interactive parent and child experience.

DVD Titles Include
Braincandy -- See My World
Braincandy -- Touch My World
Braincandy -- Hear My World
Braincandy -- Taste My World
Braincandy -- Smell My World

The 5 Senses CD Series -- each retails for $7.99

The first CD in Braincandy's growing musical line-up, little listeners will enjoy an introduction to traditional music genres jazzed up with colorful and funny sound effects that will have them bopping to the beat. Each follow on CD title will serve as a companion to the DVD titles in the series and will feature all the great music, character voices and sound effects from the video.

CD Titles Include
Braincandy -- The World of Braincandy

About Braincandy Titles
Braincandy media products retail from $7.99 to $14.99 and are currently available at Borders stores nationwide, online at http://www.amazon.com and http://www.braincandykids.com, in specialty retail stores, children's museums and science centers, and through Video on Demand services from cable carriers -- Comcast, Cox, and Charter.

Braincandy, See My World
Eye-catching, dazzling, captivating sights! "See My World" explores vision, color, movement, and all the things we see around us. Young children's eyes light up as Bruce Brain, Ivy Eyes, and the rest of the Sense Gang explore a visual world filled with butterflies, bubbles, and boats. Children can join the Braincandy kids as they play a game of Peek-a-Boo, join a scavenger hunt for colorful balloons and dance to energizing classical music!

Braincandy, Touch My World
Terrific, tactile adventures about hands and skin, including people, places, and all the things we touch! "Touch My World" tickles young children's imaginations with Bruce Brain, Harry Hand, and the rest of the Sense Gang's tactile adventures. From squishy spaghetti to mommy's soft kiss, lively Braincandy kids get their hands dirty as they learn about touch. This fanciful adventure is complemented by a friendly reggae beat that will get children moving and grooving!

Braincandy, Hear My World
Soft, loud, tempo, and rhythm -- so many fascinating sounds! In "Hear My World", little ears perk up with Bruce Brain, Ana Ear, and the rest of the Sense Gang as they embark on a fantastic musical adventure. Language and literacy skills develop organically, from listening to a game of "telephone" to taking a delightful "sound walk" through the park. Little feet get moving to the zesty Latin beat!

Braincandy, Taste My World
Testing tongues is lip-smacking fun! From raspberries to radishes, young children are introduced to the world of taste. Yummy or yucky? Bruce Brain, Mojo Mouth, and the Sense Gang taste their way through this delicious adventure. Every taste bud on little thinkers' tongues explodes with lessons about the world. Trying new foods even becomes fun! Country vibes get children up and dancing. From lemons to lollypops, these lessons are definitely sweet fun!

Braincandy, Smell My World
Sniff out all sorts of scents! From sweet to stinky -- let children follow their noses. What do noses know? Nusi Nose and the Sense Gang sniff out answers to scent-sible questions. The Braincandy kids make lemons into lemonade and discover how their sense of smell can keep them safe from harm. Noses are twitching and toes tapping to the rhythms of hot jazz and cool blues.

About Braincandy
Braincandy (http://www.braincandykids.com) is an award-winning children's products company offering enriching, entertaining DVDs and music CDs, plush, apparel, and will soon be expanding into books, toys and more. Backed by pediatricians, children's media experts and parents everywhere, Braincandy products are designed to help very young children learn to think more creatively through exploration, experimentation, and play. Braincandy products are currently available at Borders, specialty retail stores, children's museums and science centers, major online retailers and on-demand from cable carriers Comcast and Cox in the U.S. and Rogers and Shaw Communications in Canada. Braincandy is distributed by Rhino Entertainment, a subsidiary of the Warner Music Group.

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Kari Moe Straley
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