Lexington, SC (PRWEB) November 12, 2007
Students completing a 3-Day Search Engine Optimization & Marketing Certification Workshop are taking the business of search engine rankings to a whole new level. Search Engine Marketers (SEM) and Search Engine Optimizers (SEO) who previously relied on Pay Per Click Advertising (PPC) are learning how to use a "6 Step Process" created by the Search Engine Academy. Students obtain organic search results more consistently on the major search engine and directories.
You have probably seen the adverting e-mails that promise "Top Search Results in 30 Days" and "Submit Your Site to 1000 Search Engines." Those that promise top results most likely are using Pay Per Click Advertising to back up those statements?
Graduates are learning that statistics* show that 64.13% of searchers use Google, 21.26% use Yahoo!, 9.15% use MSN/Live and the remaining use other search engines and directories. They are taught to concentrate on the search engines that people are using…the top 3 obvious leaders.
When first coming to the workshop students may still think that the secret to top rankings is chasing algorithms and they may have spent days even weeks trying to figure it all out. Instructor, Tracy Fredrychowski teaches there is a simpler way to make sure a Web site is sucsseful and profitable. The "6 Step Process" she teaches at The Search Engine Academy of South Carolina is a proven technique that veers away from chasing algorithms and focuses more on the visitor's behavior on the Internet.
Many Web site owners concentrated so much on what the search engines are looking for they completely forget that the search engines are not their buying audience. She states…"when was the last time a search engine bought a product or service from your Web site?"
The Search Engine Academy of South Carolina instructs attendees that they need to keep in mind that Google takes into account over 200 factors when they determine relevancy for indexing. So it is very important to learn to optimize a Web site to be search engine friendly first.
After the students learn how to develop search engine friendly web sites, they are taught how to study search behaviors and how to apply those results to optimization. In most cases students can immediately lower their PPC Ads and start getting results quickly
Who is becoming a certified?
- Small Business Owners that are frustrated that their competitors have top placement while they struggle to figure out why.
- Webmasters whose customers are looking to them for advice in getting those top spots for their target keyword phrases.
- Professional SEO's that understand the need to keep up to date with all the latest changes.
In conclusion search engine optimization is not all about who has the biggest marketing budget to withstand those costly PPC ads. Certified SEO's are learning the latest techniques and strategies to achieve spam free organic search results. Using basic SEO principles for developing search engine friendly Web sites along with studying their visitors behaviors they are achieving improved rankings.
For additional information on workshop dates and locations please contact Tracy Fredrychowski or visit http://www.searchengineacademysc.com .
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