Sunriver, OR (PRWEB) November 13, 2007
Lisa Nirell, Chief Energy Officer of EnergizeGrowth.com, wants successful consultants, authors and professional service business owners to get ready for the holiday season by listening to a free download of her wildly popular teleclass, "Get Energized About Your Marketing" at http://energizegrowth.com.
While the retail establishments are gearing up for the holiday season, consultants and professional service business owners are anticipating the typical slowdown that occurs during the holiday season when many companies stop taking on new projects until the New Year. To avoid falling prey to the "feast or famine" dilemma of the professional services industry, consultants should take advantage of this slow period by doing some action planning for 2008.
"For many successful, established professional services principals, it's not that you don't know how to position and market your services. It's just that you don't do it consistently. You know you should, but something always seems to get in the way such as daily distractions, deadlines, and 'fire-fighting.' As a result, the dreams of taking your business to new heights never materialize because not enough of the right people know who you are and what you can offer," said renowned marketing strategist, Lisa Nirell.
Professional consultants need to maintain a consistent targeted marketing strategy and anticipate the slow times so that they are prepared. What they need is an action plan. An article by MindTools defines an action plan as, "A simple list of all of the tasks that you need to carry out to achieve an objective. It differs from a to-do list in that it focuses on the achievement of a single goal." That single goal being a targeted marketing strategy for the upcoming year.
Says Roger Parker, author of Design To Sell, "Experts agree that planning is the single most important element in a successful marketing program. Planning provides focus, eliminates waste, multiplies efficiency, and makes constant visibility possible."
Starting November 20, 2007 and continuing through March 4, 2008, Energize Growth is offering its "EnergizeMarketing Action Group" (http://energizegrowth.com/energizemarketingAG2.shtml) to help successful consultants, authors and professional service business owners get on track with their marketing. This four-month program consists of eight live, interactive teleseminars online learning programs, and group accountability sessions led by Lisa Nirell.
The EnergizeMarketing Action Group is a business mentoring program that is specifically designed for those individuals who have a profitable business, but seem to be maintaining their market share rather than growing it.
To learn more about the EnergizeMarketing Action Group and to download the free MP3 recording, "Get Energized About Your Marketing," go to: http://energizegrowth.com/energizemarketingAG2.shtml
About Lisa Nirell/EnergizeGrowth.com
Through her research, 24 years of experience, strategy workshops, and highly interactive learning programs, Lisa helped clients secure $85M in new business within just two years. She is an award winning business columnist for several magazines - including The San Diego Transcript, Vistage (formerly TEC International), AFSMI's SBusiness Journal, Women in Technology, and Renaissance Executive Forums. Today Lisa helps entrepreneurial companies implement her acclaimed EnergizeGrowth marketing and planning programs. Whether they are attending one of Lisa's interactive seminars, listening to her latest podcast, or reading her practical Field Guides, clients walk away with insights on potential roadblocks to growth.