MenorahMate Redefines Chanukah Tradition

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Introducing a unique, new product, just in time for Chanukah - MenorahMate. Save the tin foil for the leftover latkes - MenorahMate protects against dripping wax, has a soft backing to prevent scratching delicate tabletops - but what makes MenorahMate unique is that it has the Chanukah blessings printed right on it in Hebrew, English and transliteration.

Launched just in time for Chanukah 2007, MenorahMate, with its beautiful design and imprinted blessing - in Hebrew, English and transliteration - will soon become the new tabletop tradition. And although new in the marketplace, MenorahMate is already being carried by stores across the country. For stores in your area, or to purchase online, visit http://www.menorahmate.com.

"Save the tin foil for the leftover latkes," says MenorahMate founder Debra Wurzel, referring to the universal "tradition" of placing foil under the menorah to protect against dripping wax. "Not only is aluminum foil unattractive under a beautifully lit menorah, it can also scratch delicate tabletops. A less than perfect solution to a common problem."

Instead, MenorahMate has a soft back that prevents scratches - but it is the addition of the three Chanukah blessings that makes MenorahMate unique. "It's all about ensuring that the tradition of saying the blessings is passed to each generation and inviting family and friends to join in each night as the candles on the menorah are lit," says Wurzel adding, "there is really nothing on the market like it."

MenorahMate features a contemporary design of eight white light-fields on a silver, satin-finished background. To remove wax, the product should be placed in the freezer and after a few hours, the hardened wax easily pops off without blemishing the surface of the mat.

In keeping with the Jewish tradition of giving, participation and action, a portion of MenorahMate profits will be donated to Jewish World Watch, an organization dedicated to protecting global human rights through education, advocacy and education. For more information, log on to http://www.jewishworldwatch.org.

Founded in 2007, MenorahMate is located in Los Angeles, California and is the brainchild of Debra Wurzel who spent over 20 years of her career working at and running Los Angeles-area ad agencies.

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