Scala Japan Partners with Advansus at Embedded Technology 2007

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Scala Japan will partner with Taiwan based Advansus at the Embedded Technology 2007 show held November 14 - 16 in the Yokohama Pacifico Exposition Center. Together with selected Advansus partners, Scala will demonstrate Scala InfoChannel Digital Signage applications. Visit Scala and Advansus at Booth Number 10 in Hall A.

Our partnership with Advansus provides our customers with reliable custom hardware solutions for their Digital Signage networks.

Scala, Inc. (http://www.scala.com)], the leading provider of end-to-end solutions for the Digital Signage market, announced today that Scala Japan will partner with Taiwan based Advansus at the Embedded Technology 2007 show held November 14 - 16 in the Yokohama Pacifico Exposition Center. Together with selected Advansus partners, Scala will demonstrate Scala InfoChannel Digital Signage applications. Visit Scala and Advansus at Booth Number 10 in Hall A.

Embedded Technology 2007 is the largest trade show and conference for embedded system designers and managers. It introduces advanced technologies and solutions for emerging embedded applications, including digital consumer electronics, automotive, wireless/ubiquitous computing, factory automation and Digital Signage.

Highlighted at the exposition will be Scala InfoChannel based Advansus's GME965 platform for Digital Signage applications. It is intended to establish a number of direct communication channels between its customers and their advertisers; the object is to supply flexible content management, crystal clear images and superior video performance. Advansus, through its D&MS service provides custom solutions for Scala customers interested in Digital Signage applications.

During the show, Scala will showcase typical Digital Signage applications such as interactive kiosks, digital menu boards and passenger information display systems.

Scala continues to exceed customer expectations around the world and is now poised to gain an even wider industry lead. Scala InfoChannel further extends the benefits and ROI of Digital Signage and corporate communications networks around the world.

The core of the Scala InfoChannel software solution is the Scala InfoChannel Content Manager, which together with other significant Authoring, Network Management and Playback enhancements ensures that this next generation of Digital Signage software offers unequaled functionality that benefit both Digital Signage and Corporate Communications customers alike: streamlined interface/workflow; rapid template based content authoring; sophisticated content management including channel planning/scheduling modules; 3D-based rendering engine for improved visual quality and performance and multiple independent output channels per remote Player PC dramatically reduces hardware costs at remote playback locations.

Of course, the traditional Scala InfoChannel strengths that propelled Scala to its leading position in the industry are still there and better then ever: authoring option provides the fastest system for creation of Dynamic Content in the industry; support for both Interactive (kiosks, touch-screens, etc.) and Passive displays; support for both Terrestrial & Satellite (e.g. multicast) IP-based networks; flexible integration with external databases (e.g. POS) or other external systems (e.g. legacy systems) using VBScript, JavaScript or Python; and Scala InfoChannel's real-time rendering at the "point of playback" ensures smaller files sizes, coupled with intelligent file transfers, dramatically reduces network bandwidth requirements. Finally, Scala boasts over 50,000 Scala InfoChannel Players driving hundreds of thousands of screens worldwide - talk about scalability!

"We are very excited to participate in this important technology show with our partner Advansus," says Guillaume Proux, Scala's Vice President Asia. "Our partnership with Advansus provides our customers with reliable custom hardware solutions for their Digital Signage networks."

About Advansus
Advansus is a joint-venture company between ASUSTek and Advantech. The company aims to provide specialized D&MS (Design and Manufacturing Services) to satisfy the demand for system longevity and cost control. In addition to its D&MS business, Advansus delivers a variety of Industrial Motherboards (Nano-ITX, Mini-ITX, MicroATX, and ATX). Customers can enjoy our product and service, which combines several advantages: excellent quality, cost effectiveness, durability and long-term revision control.

About Scala
Founded in 1987, Scala pioneered the Digital Signage industry and today remains the world's largest provider of software for creating Digital Signage networks, driving more screens than all competitors combined. The company's InfoChannel product line is used for dynamic digital media networks in retail, education, entertainment, government and other industries for diverse applications such as Retail Advertising networks (Retail TV), Corporate Communications (Employee TV), Digital Billboards, Digital Menu Boards, Digital Posters, Community Access channels (Cable TV), Hotel lobby signage and information channels, Gas Pump "toppers", Convention Center Signage, Interactive touch-screens and Kiosks, etc. The Company's cutting-edge InfoChannel software platform powers thousands of digital signs around the world including the Digital Signage networks of Rabobank, IKEA, Bloomberg, Burger King, T-Mobile, Virgin MegaStore, EuroDisney, Kiwi, McDonalds, Warner Brothers, Santiago Airport, Ericsson, The Life Channel, Rikstoto, FuelCast, Repsol, Shell, NorgesGruppen, The Wall Street Journal Office Network and many more. Scala is today headquartered near Philadelphia, PA and has wholly-owned subsidiaries in The Netherlands, France, Norway, and Japan with a direct presence in a number of other locations and countries. Scala's products are primarily sold through an international network of Scala Certified Partners. More information is available at http://www.scala.com.

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