Ypulse and Modern Media Launch the Ypulse College Mashup and Announce the Second Annual 2008 Ypulse National Mashup

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Ypulse.com, the leading, independent media platform for youth media and marketing professionals, in partnership with conference producer Modern Media, today announced the launch of the Ypulse College Mashup, designed to help youth media and marketing professionals understand how to speak authentically to college students with technology. The event, taking place at the Sheraton Delfina in Santa Monica, CA, will kick off with an evening program and reception January 31, 2008, followed by a full day of sessions February 1, 2008.

Ypulse.com, the leading, independent media platform for youth media and marketing professionals, in partnership with conference producer Modern Media, today announced the launch of the Ypulse College Mashup, designed to help youth media and marketing professionals understand how to speak authentically to college students with technology. The event, taking place at the Sheraton Delfina in Santa Monica, CA, will kick off with an evening program and reception January 31, 2008, followed by a full day of sessions February 1, 2008.

Ypulse.com and Modern Media also will produce the second annual Ypulse National Mashup. This flagship event will once again be held at the Hotel Nikko in San Francisco, CA, July 14 to 15, 2008. More details will soon be announced.

"We're excited to present the second of our smaller, one-day events which will focus on college students," said Anastasia Goodstein, Ypulse's founder and editor. "We'll hear from both 'old school' media companies about how they're leveraging technology, along with some of the start-ups that are creating buzz in this space."

The Ypulse College Mashup will feature topics such as Totally Wired Entertainment, how both traditional brands and new school brands leverage new media to reach college students; College Activism 2.0; The New News, how college students consume news; and Gen Y @ Work, focusing on what kind of employees Gen Y college students make once they enter the work world. Lunch will feature the popular user-generated sessions where attendees suggest topics and lead discussions, and the day will end with a panel of college students who will tell us about the role technology plays in their lives on and off campus.

The morning keynote features Stephen K. Friedman, General Manager, mtvU, MTV's 24-hour college network, and the afternoon keynote will be delivered by Ricky Van Veen, co-founder and editor-in-chief, CollegeHumor.com. "With mtvU dedicated to students and life inside the college bubble, we are in constant dialogue with them about what they are looking for on-air and online, and what marketers must do to connect with this elusive audience," said Stephen Friedman. "We look forward to sharing this with attendees at the inaugural Ypulse College Mashup."
Ricky Van Veen has the real inside scoop on college students having launched CollegeHumor.com in 1999 while a freshman in college. "I'm really looking forward to some interesting dialog at the Ypulse College Mashup. CollegeHumor definitely brings a different twist to the market and I'm looking forward to interacting with others doing new and inventive things online."

Mr. Youth LLC, which helps brands develop custom integrated marketing campaigns to reach 14- to 24-year-olds in the U.S., will be the conference's Founding Sponsor.

Registration for the Ypulse College Mashup is available through mashup.ypulse.com. Attendees registering on or before December 21, 2007 will save $100. For more information contact Colleen Gallacher at colleen@ypulse.com. For sponsorship information, contact Charles Pelton at charles@ypulse.com.

About Ypulse
Ypulse is an independent blog published by Anastasia Goodstein for youth media and marketing professionals. It provides news, commentary and resources about commercial teen media for teens (teen magazines, websites), entertainment for teens (movies, games, television, music), technology used by teens (cell phones, instant messaging, SMS), the news media's desire to attract teens (newspapers, cable news), marketing and advertising (targeting the teen market) and civic youth media (highlighting organizations' efforts at promoting youth voices in media). Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein just completed a book about teens and technology called Totally Wired: What Teens And Tweens Are Really Doing Online, published by St. Martin's Press in March of 2007.

About Modern Media
Ypulse is published by Modern Media, a company that builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. Modern Media's brand marketing services include positioning strategy, sales tool development and sponsorship sales. Modern Media produces high-quality business conferences - including the Ypulse Mashups - providing programming, speaker recruitment, conference management and attendee acquisitions services.

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