AAA Chooses Viator as Preferred Partner for Worldwide Destination Tours and Activities

Share Article

North America’s largest leisure travel organization adds activities from Viator to its vast roster of travel services.

Booking trip activities before departure is becoming more essential for travelers today, and we’re delighted to add Viator’s pre-screened tours and activities to our AAA services to further help travelers get the most out of their journey

AAA (, North America’s largest leisure travel organization, selected San Francisco-based Viator (, the leading online resource for local tours, experiences and activities in more than 450 destinations around the world, as its preferred partner for destination activities.

The addition of Viator is part of a major upgrade of the Web site which will be unveiled in 2008. The upgrade will be rolled out in phases, and consumers will be able to use Viator’s services as early as next month.

The vast majority of Viator’s market-leading portfolio of more than 5,500 activities in more than 75 countries is now available to AAA travel agents, located in more than 1,100 offices throughout the United States and Canada. In addition, each of the 57 AAA member clubs in North America is eligible to integrate Viator’s tours, activities and events into their respective club Web sites.

The addition of tours and activities complements AAA’s comprehensive travel services, which already includes air and rail tickets, cruise vacations, escorted tours and independent packaged tours, hotel and car rental arrangements and a variety of travel insurance programs.

“Booking trip activities before departure is becoming more essential for travelers today, and we’re delighted to add Viator’s pre-screened tours and activities to our AAA services to further help travelers get the most out of their journey,” said Betsy Sell, managing director, AAA Travel Services. “Viator’s expertise and global reach make it an ideal partner to expand AAA’s trip activity services for our customers while carrying on our tradition of providing our members with the highest levels of quality.”

According to a recent Harris Survey conducted on behalf of Viator, nearly two in five vacation travelers (39 percent) say they tried to purchase tickets for a local activity but were forced to alter their plans or forgo the activity because it was sold out on the day or time they wanted to go.

“Empowering travelers to plan the perfect trip is a vision shared by AAA and Viator,” said Rod Cuthbert, Viator’s founder and chairman. “A key objective of the partnership is to ensure AAA members don't find themselves in situations where a key vacation activity—whether visiting Alcatraz, a guided tour of the Vatican Museums or any of a thousand other popular activities—is sold out. That's an increasingly common occurrence and a key factor in AAA's decision to provide this advance booking service to their members."

Founded in 1995, Viator has worked to forge relationships with local operators and suppliers around the world to create a selection of activities that encompasses everything from the iconic and traditional to the unique and off-the-beaten-path. Popular categories include: walking, biking, private chauffer-driven and coach tours; wine, cooking and dining experiences; outdoor extreme adventures; family-friendly outings; iconic attraction and theme park passes; and theater, select sport and event tickets, as well as some little known gems like becoming a dolphin trainer for a day or driving a real NASCAR race car. In addition to many special benefits like VIP and skip-the-line access as well as instant confirmations, all Viator activities are backed by a low-price guarantee, which increases the travelers’ confidence in booking ahead; alleviating concern they might find a cheaper price at their destination.

About AAA
As the nation's largest motoring and leisure travel organization, AAA provides nearly 51 million members with travel, insurance, financial and automotive-related services. Since its founding in 1902, the not-for-profit, fully tax paying AAA has been a leader and advocate for the safety and security of all travelers. AAA clubs can be visited on the Internet at .

About Viator
Viator is the world's leading online resource for travel experiences, providing access to more than 5,500 tours, attractions and activities in 400-plus destinations in 75 countries. Viator - the Latin word for traveller - offers travelers a one-stop shop to plan, research and book trip activities with helpful resources like customer reviews, star ratings, suggested itineraries and the Viator Travel Blog. Viator's in-house travel experts have picked respected and trusted local operators to ensure a quality experience, value and service, all backed by Viator’s low-price guarantee. Founded in 1995, Viator sells its products directly to consumers at and through its global network of more than 1,000 affiliates that include major hotel and airline companies, online travel agencies, city-specific sites and more. Through its collection of company operated and affiliated sites, Viator welcomes nearly 2 million visitors per month. Viator is headquartered in San Francisco with regional offices in Sydney, London and Las Vegas.

Kate Sullivan
(973) 568-7589

Mike Pina
(202) 942-2079


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Kate Sullivan
Email >

Mike Pina
Email >
Visit website