Consumer-Directed Choices and Pay-For-Performance Measures Share Common Link

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Incentives motivate better results for both providers and consumers. Consumers and health care providers have more in common than they may know. Both respond to a slight financial nudge to use health care resources in ways that lead to better outcomes, according to a new issue brief from IncentOne that links pay-for-performance (P4P) initiatives to the use of consumer incentives in health management programs.

Most employers that we have surveyed would rather pay workers to pick better performing doctors than pay doctors for better performing care

Consumers and health care providers have more in common than they may know. Both respond to a slight financial nudge to use health care resources in ways that lead to better outcomes, according to a new issue brief from IncentOne that links pay-for-performance (P4P) initiatives to the use of consumer incentives in health management programs.

"The Missing Link: Consumers and P4P" makes a unique connection between two of health care’s burgeoning elements of value-based purchasing: health incentives that motivate behavior on both the supply (provider) and demand (consumer) sides of the health care equation.

IncentOne is the leading provider of integrated incentive administration solutions. The company’s technology platform and health solutions are used by health plans, payors, health partners, brokers and employers charged with reducing health care costs and increasing productivity through positive health behavior change.

"Consumerism and P4P complement each other," said Michael Dermer, president, CEO and co-founder of IncentOne, and featured expert in the brief. "They are designed around the concept that any entity will behave in a desired way if given the proper motivation." The brief also includes insights from Sue Lewis, senior vice president of Health and
Productivity Solutions for IncentOne, and Larry Boress, president of the Midwest Business Group on Health (MBGH), one of the nation’s leading non-profit business coalitions.

Consumer-centric health management equips consumers with information so they can make sound judgments about health and health care, from selecting a health plan and choosing high-quality health care providers, to engaging in preventive health screenings and changing unhealthy behavior. Both P4P initiatives and consumer-centered health care depend on solid information and a sophisticated technology platform to function well.

Although some employers are resistant to the idea of steering employees to specific providers who have proven themselves through P4P programs, studies show they want engaged, informed consumers to make smart choices themselves. Boress adds that most employers are more willing to provide their employees an incentive to do so. "Most employers that we have surveyed would rather pay workers to pick better performing doctors than pay doctors for better performing care," he said.

"The Missing Link: Consumers and P4P" is available free by signing up at http://www.IncentOne.com/p4p.

About IncentOne:
IncentOne provides integrated incentive solutions to employers, from small businesses to the FORTUNE® 500, including half of the FORTUNE® 50. IncentOne’s technology solutions provide the tools to drive health care cost reduction and productivity improvement. Read its recent issue brief, The Art and Science of Health Incentives, at http://www.IncentOne.com/IssueBrief. For more information, please visit http://www.IncentOne.com.

For more information or to speak with IncentOne CEO Michael Dermer contact Katherine Capps at 703-319-0957 or kcapps @ health2resoures.com

Contact:
Karla Hurter
Phone: 703-319-0957
khurter @ health2resources.com

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: http://www.HRmarketer.com) on behalf of the company listed above.

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Karla Hurter