Educational Toy Company The Baby Planners Was No Immaculate Deception

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The owners of a business selling educational soft toys for children have ditched the name the Baby Planners - because confused customers kept asking them for family planning advice!

Lisa Black and her business partner Lorraine Mills realised the name had to go when they kept getting calls and enquiries from couples wanting to conceive - even asking for help with contraception.

The Torquay based pair have re-launched the business with the more child friendly name Flutterbies to help get the message across that they sell toys - not help make girls or boys!

To coincide with the name change, Lisa and Lorraine who are based in Torquay, Devon have launched a new website to sell their award-winning educational toys on-line at

It marks the latest step in the growth of the fledgling firm, which until now has relied solely on selling the toys direct at fairs and to parent and toddler groups. With child psychologists placing increasing importance on educational toys to help improve literacy and numeracy among children, Lisa and Lorraine are confident of increasing their sales base via the Internet.

Flutterbies sells educational soft toys for children from birth up to the age of six years and it is their aim to encourage modern parents away from electronic gadgets and get back to basics. Lisa explains "So called 'Clever' toys fail to teach children to play imaginatively. In contrast, Hand Puppets, Blocks, Theatres, Bean Bags, Storytelling Books and Finger Puppets help them develop crucial lifelong skills such as communication and co-ordination. They also make it easier for parents to join in, which is vital for boosting children's learning.

According to research, a child uses all of their human senses within the first 90 seconds of playing with an average toy. Our task is to select toys that your children will enjoy for longer than 90 seconds and that will help with their ongoing development."

We are here to help you find that special present for that special little person in your life. Register online to receive our monthly Newsletter with lots of interesting information and special offers exclusive to you! With special reviews and advice about our latest products from local experts and the latest award winning toys on offer. Why not tell us about your favourite toys from Flutterbies and we could include it in our next issue.

Create your very own Wishlist of all the items you love so that you have a list to hand whenever a birthday or Christmas comes along.

Flutterbies can be contacted at or 01803 314336

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Lisa Black
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