Spa Consulting Leader Preston Becomes Corporate Sponsor of CARE® USA, Keith West-Harrison Becomes New President of Preston Spa Business Solutions

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Spa Consulting Leader Preston Becomes Corporate Sponsor of CARE® USA. Keith West-Harrison becomes new president of Preston Spa Business Solutions and supporter of CARE's work to empower women in the fight against global poverty.

Preston Spa Business Solutions' (PSBS) new President Dr. Keith West-Harrison today launched the company's cause marketing campaign for CARE®. The new corporate sponsorship was created to help raise awareness in the day spa and wellness industries about CARE's work to empower women around the globe in the fight against poverty.

West-Harrison's quest to support CARE began in December 2006 when on one of his consulting trips he noticed the CARE public service announcement (PSA) in the Las Vegas airport. That same trip he saw CARE's "I Am Powerful" PSA on television.

"It was at that moment that I realized I wanted to help this amazing organization and to make spa owners and therapists aware of ways they could help," said West-Harrison. "Women in developing countries have the potential to create a better world. We just have not given them the tools to they need to make change."

West-Harrison's work is inspired by CARE's efforts to fight poverty in 66 countries around the world and the fact that:

  •     Women constitute 70 percent of the poorest people in the world today.
  •     Women produce half of the world's food, but only own one percent of its farmland.
  •     Of 900 million illiterate adults in the developing world, two-thirds are women.

As part of this partnership, PSBS has produced a music CD entitled "I Am Powerful: Music to Empower Women" to raise money and awareness for CARE's mission. The production costs were completely paid for by the Preston companies (Preston Spa Business Solutions, the sister product company Preston Inc. and Yüm Skin Care), enabling all sales proceeds to go directly to supporting CARE's work in more than 60 countries around the globe.

With a world groove theme, the CD is a musical journey that is sold on the company's coaching website in either a single retail purchase for $15 or a wholesale ten-pack for $100. "It is great music to relax to or to play during a party or dinner gathering," says West-Harrison.

Beth Meyer, CARE's Marketing Alliances Manager said: "CARE is pleased to have Keith and Preston Spa Business Solutions as such committed partners in empowering women to fight global poverty."

Other collaborations are in the works between CARE and the Preston companies including exclusive VIP parties to be held at day spas in major US cities. These invitation only events will feature special celebrity guests and West-Harrison has offered to do his $750 celebrity facial extravaganza treatments at each spa with all the proceeds donated to CARE.

For more information on the PSBS alliance with CARE, including Spa VIP Events or to schedule an interview, please contact André West-Harrison at 800-766-0375x125 e-mail To learn more about natural skin care please visit

Preston works to empower small business owners to achieve personal satisfaction and business success. This philosophy is what led Preston to become a CARE Corporate Partner, supporting awareness and fundraising programs that will help others realize join the movement to empower women in developing countries.

CARE is a leading humanitarian organization fighting global poverty. Last year, CARE programs improved the lives of more than 45 million people in 66 countries. Recognizing that women suffer disproportionately from poverty, CARE places special emphasis on working with women to create permanent social change. Women are at the heart of CARE's community-based efforts to improve basic education, prevent the spread of HIV, increase access to clean water and sanitation, expand economic opportunity and protect natural resources. CARE also delivers emergency aid to survivors of war and natural disasters, and helps people rebuild their lives.

Keith West-Harrison, D.D., L.E. became a President of Preston Spa Business Solutions after selling his award-winning New Orleans spa, Miss Celie's Spa Orléans. Keith's journey to create a profitable spa was captured for two seasons on the AOL online reality show The StartUp. Prior to owning Miss Celie's, Keith was a business consultant and operations lead for a major advertising research firm, advising Fortune 500 companies. In addition, Keith West-Harrison is a sought after motivational speaker on wellness and healthy aging. An Esthetician since 1989, his focus has been on blending 5,000 year old Native American, African and Ayurvedic beliefs into system that enhances modern wellness practices. His studies in world wellness rituals earned him a Doctor of Divinity degree. Also in his media career, Keith writes for entertainment guides, magazines, Frommers, Fodors, USA Today, American Spa Magazine, Day Spa Magazine and Spa Management Journal. The internet small business and entrepreneur articles through AOL reach 24 million people each month. His experience in the business world has been featured on CNN, AOL, MSN, and through the Small Business Administration summits. In the spa world, Keith is a "Master Retail Magician" and trains spa owners and therapists how to be financially successful and emotionally satisfied in their careers. Known for his motivational and entertaining presentations, Keith teaches his client-first customer service methods in seminars and tradeshows.

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