Independent Insurance Agents Get Online Marketing Help

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Independent insurance agency website specialists provide help for PPC, SEM and online marketing. Quick tracking of results allow insurance agents to shift sales campaigns quickly for maximum sales.

Confluency Solutions announced today an important enhancement to their insurance agency line up of Web Modules. Link Track will allow independent insurance agents to validate paid or other traffic directed to an insurance agency website from a specific source website or page. It can be used in conjunction with online paid listings or as part of a self-managed paid search program.

More insurance agents are moving into paid search, often called Pay-Per-Click (PPC) or Search Engine Marketing (SEM), as a supplement to other marketing and sales activities. "Trust but verify -- that's what agents need to do," according to James Hawley, Confluency's Director of Technology. "Web statistics will look different, depending on the provider. We're not saying you shouldn't trust third party web statistics, just that you really should have your own."

Link Track will provide web campaign performance feedback in nearly real time. A benefit of paid search marketing is the ability to quickly determine the effectiveness of an ad or campaign. Speed is the hallmark of the internet, and rapid analysis ad tweaking is paramount to maximizing sales success.

"Insurance agents need to be thoughtful about the landing page used for paid search campaigns," added Kevin McDonald, President of Confluency Solutions. "Most insurance agency website home pages usually won't engage the site visitor such that they take the next step. A special web page, with a call to action consistent with the online ad, is usually necessary," McDonald continued.

Link Track includes the option of specially constructed landing pages to maximize sales activity. Landing pages can be tightly integrated into an agency website, and may be used by agency staff and site visitors outside of the paid search program; or landing pages may be designed exclusively for PPC, online directories or other internet based campaigns.

Confluency typically will have Link Track in place within a matter of days so agents can begin measuring online marketing campaign results right way.

Link Track is an optional component to Confluency's Platinum Package of web design, hosting, and solutions for independent insurance agents.

More information about ecommerce strategies and effective websites for independent insurance agents is available at http://www.confluencysolutions.com or by phone at 877.351.2600.

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KEVIN MCDONALD
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