Aqua Media Direct Introduces "Deep Footprint" Behavioral Targeting

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"Deep Footprint" behavioral targeting reaches millions of users with a qualified interest in products or services.

the footprints are 'deep' because we have identified millions of users per segment and we're delivering relevant ads directly to the user.

Aqua Media Direct, a rapidly growing online media company, introduces "Deep Footprint" behavioral targeting; a new feature that targets a large volume of highly targeted users that have demonstrated product interest for the company's Aqua Performance Product.

In the course of the last year, Aqua Media Direct has identified millions of users that have shown interest in various products or services, such as Small Business products or Travel services, which allow advertisers to display relevant ads to qualified users as they visit sites within a specific market segment; effectively walking in the user's footsteps. Behavioral targeting is known to increase an advertiser's return on investment because it targets qualified users rather than websites.

"We developed 'Deep Footprint' Behavioral Targeting for our Aqua Performance product to give advertisers the benefit of the deep behavioral user footprints we've identified, and can re-market to, within several market segments," says Aqua Media Direct CEO, Tom Doyle, adding "the footprints are 'deep' because we have identified millions of users per segment and we're delivering relevant ads directly to the user."

Launched in late 2006, Aqua Media Direct is an online media company that specializes in connecting advertisers with their target audiences worldwide. The company has developed 3 distinctive products: True Site Representation - 25 major client publishers with customizable features including Weather Underground, RealGM, Arcamax Publishing, Aesop Online, Trailways, and Townhall; Aqua Premium - 200 + major sites that can be optimized by Keyword and site exclusion; and Aqua Performance - 1000's of sites where the adserver does the driving and site selection in the course of its robust optimization, and now features "Deep Footprint" Behavioral Targeting.

Before taking the helm at Aqua Media Direct, Tom Doyle was CEO of Pivotal Media, LLC, a full service Internet advertising, public relations, and business consulting company. In the early Internet advertising industry, he helped to establish Go4Media, one of the first successful site representation companies and network, as President. His earlier offline media experience includes ownership of a company that provided major market media planning and integrated promotions for touring entertainment companies and their sponsors including Barry Manilow and Frank Sinatra (P&G), Neil Diamond, The Rolling Stones, and A Chorus Line, The Broadway Tour of America (Visa).

Aqua Media Direct is based in Los Angeles with offices in Northern California, Seattle, Boston, New York, and Dallas. Tom Doyle can be reached at 818-790-7264.


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