DataOne Software Announces New EasyDMS Polling Technology for Auto Dealers

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Leading auto dealer core technology provider DataOne Software, today announced that it has developed easyDMS, a new polling technology that allows information to be pulled multiple times a day from popular Dealer Management Systems (DMS) with or without a modem. EasyDMS provides auto dealers with clean, accurate vehicle information that can be easily managed, updated and exported. The low-cost solution will be made available to dealers as part of Data One Software's popular iMarketAuto inventory management system and other lead management and pricing intelligence products.

It's a seamless, intuitive polling solution that can reliably extract vehicle data from Dealer Management Systems.

Leading auto dealer core technology provider DataOne Software, today announced that it has developed easyDMS, a new polling technology that allows information to be pulled multiple times a day from popular Dealer Management Systems (DMS) with or without a modem. EasyDMS provides auto dealers with clean, accurate vehicle information that can be easily managed, updated and exported. The low-cost solution will be made available to dealers as part of Data One Software's popular iMarketAuto inventory management system and other lead management and pricing intelligence products.

"EasyDMS takes one more technology roadblock out of the way for dealer's so they can manage their own inventory with ease," says Jock Pereira, Managing Director, DataOne Software. "It's a seamless, intuitive polling solution that can reliably extract vehicle data from Dealer Management Systems."

EasyDMS maintains a database of all polling locations, access information and reports to pull. It checks for tasks every three minutes and when one is found, a connection is made to the dealer's DMS using specially developed software installed on the client's system or the DMS modem.

After the information is retrieved, the incoming file is checked to see if the data is within 80% of the current inventory (for average size dealers) to prevent the transfer of corrupted or incorrect data. For smaller and larger dealers, the threshold percentage changes to accommodate edge case inventory differentials.

Once the inventory has been verified, it is brought in and cleaned of all miscellaneous characters, spaces, formatting, anomalies and trends that make it difficult to analyze and process. Next, VIN decoding breaks out features, optional equipment, warranty details, colors, miles per gallon and other important vehicle information. The file is then imported into DataOne Software's iMarketAuto inventory management program or other services, where it can be easily updated by the client, and then exported to auto buyer destination sites such as autotrader.com and cars.com.

EasyDMS also provides a Hot Synch option that automatically updates the polling file with any vehicle information changes made directly through the DMS. This works according to each dealerships process, making it an easy to implement, turnkey solution.

The system also sends daily emails that report statistics on the pulled data, information on what vehicles have been entered and removed from the inventory, and inventory delivery confirmation.

"We have been consistently averaging 97% successful pull rates, which is rare in polling," says Pereira. "EasyDMS is a true breakthrough technology for dealers struggling with inventory update lags caused by polling failures and looking for an affordable, alternative solution to polling by modem. The beauty of this product is that it is completely open-source in nature, easy to implement and easy to scale for larger dealership groups."

About DataOne Software
DataOne Software redefines the concept of high technology dealer solutions with established core products such as inventory management, lead management, pricing intelligence, and SEO engineered web sites. Our philosophy is to provide automotive dealerships with a complete suite of tools and services that empower and guide. The crux of DataOne technology can be defined as automated software that knows your business inside and out. Technology that notifies you when a vehicle enters your inventory and tells you how it should be priced, who is searching for it online or submitting the lead, and from which sources. How your competition is pricing and selling it. What vehicles will turn a tidy profit, and when you should cut your losses. We are dedicated to finding out what you really need in the way of software and data that will truly help you sell more cars. Do we have all the answers? No. Are we collecting many of them? Yes. Do we feel inspired to do whatever it takes to bring complete solutions to your dealership? Absolutely. Talk to us about it. What do you want? How should it work? And once the data is collected and the complexities stripped away, we'll "Just Build it." Simple as that. For more information contact DataOne Software Sales at 877.438.8467, email sales(at)dataonesoftware.com or visit http://www.DataOneSoftware.com .

About Dominion Enterprises
Dominion Enterprises, headquartered in Norfolk, Va., is a leading media and information services company serving employment, real estate, automotive, recreation and industrial markets in the United States. The company operates a variety of technology businesses that offer Internet marketing, Web site design and hosting, lead generation, CRM, and data capture and distribution services including Advanced Access, PowerSports Network, and Dealer Specialties . The company has more than 500 paid and free magazine titles such as The Employment Guide, For Rent, Harmon Homes, Boat Trader, Cycle Trader and RV Trader with a combined weekly circulation of over 5 million, and more than 40 market-leading Web sites such as EmploymentGuide.com, ForRent.com, Homes.com, and TraderOnline.com, reaching more than 8 million unique monthly visitors. The company has more than 7,200 employees nationwide and 2006 annual revenue of more than $850 million. For more information, visit DominionEnterprises.com

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Jock Pereira

Dawn Chaban
Carter-West Public Relations
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