Aurora, CO (PRWEB) November 29, 2007
Karen Saunders, herself an award-winning book cover designer and owner of MacGraphics Services, has just posted another in a series of free design-it-yourself articles on her website. Half the battle in selling a book is getting someone to look at it. Saunders shows you how to accomplish this in her latest article, entitled "Design a Book Cover That Flies Off the Shelf." Saunders guides the self-published author through the basics of designing a book cover that not only gets picked up, but also gets sold. The article can be seen at http://buyappealmarketing.blogspot.com.
Saunders has a simple four-step system to getting the most out of book covers, and never forgets the primary goal - to sell the book.
"Looks aren't everything," says Saunders. "Great graphics combined with proven sales techniques in just the right spots make a book hard to put down. Authors need to work just as hard on the cover as they did on what's inside."
Saunders shares her success secrets in a simple format. She takes the four basic parts of a book cover - front cover, back cover, spine and inside flaps - and shows how to use each one to its full advantage.
The techniques in this article can also be used with e-books, which are fast becoming an alternative to books bought in a traditional brick and mortar store.
Upcoming articles will continue to take the mystery out of marketing. Readers will learn:
- Top design techniques so their marketing pieces will rival ones created by a professional.
- Unique twists on the most popular marketing essentials.
- How to create visual branding that will turn potential customers into paying ones.
- Tips on creating the right advertising mood that will attract your perfect customers without saying a word.
To view the complete series, go to http://buyappealmarketing.blogspot.com/
Saunders has won awards for her book cover designs, and is recognized as an expert in the field of graphic design. She founded MacGraphics Services in 1990 and is a leading designer of marketing materials such as ads, logos, one-sheets, audio and video packaging, and book covers and interiors. Saunders' award-winning covers can be viewed at http://www.macgraphics.net/
Learn the Top 5 Mistakes that can cost entrepreneurs' money by signing up for her FREE e-course, available for a limited time. To take advantage of this e-course and find out how easy it can be to attract more clients go to http://www.macgraphics.net/FreeStuff.php