Avalon Capital Group Invests in L.A. Fairchild Denim Bar to Begin Next Phase of Growth and Expansion for the Retail Company

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Former Chief Operating Officer of Pharmaca, Integrative Pharmacy, William H. Parker, to serve as President and Chief Executive Officer.

L.A. Fairchild Denim Bar

The Denim Bar’s distinctive atmosphere and the competitive landscape of the fashion industry will make my job as CEO exciting and challenging. I look forward to taking the company to the next level by emphasizing and enhancing its already strong business profile.

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L.A. Fairchild Denim Bar announced today that Avalon Capital Group, Inc., a wholly owned private investment company owned by Ted Waitt, co-founder of Gateway Inc., has made a significant investment in the next phase of growth of the L.A. Fairchild Denim Bar apparel company.

Located in Cardiff-by-the-Sea, California the popular denim retailer, founded by fashion expert and entrepreneur Laura Ann Fairchild, has quickly become the retail epicenter for premium men’s and women’s denim and contemporary sportswear in San Diego and beyond.

Serving as both Chief Executive Officer and as a member of the Board of Directors of the newly expanded retailer is William H. Parker. Parker brings with him more than 35 years of experience serving in both merchandising and operating positions as either a turn around specialist or a growth and expansion executive. Former posts include President of Gateway Retail Stores, Senior Vice President of Stores and Operations for Banana Republic, Zone Vice President of Stores and Operations for Old Navy and Vice President of Home Décor for Kmart.

Parker has also held additional senior merchandise and operating positions for Fortune 500 retailers. Most recently, Parker served as Chief Operating Officer of Pharmaca, Integrative Pharmacy, the first chain to combine traditional pharmacy services with conventional and complementary health products in a natural environment. Parker is tasked with leading L.A. Fairchild Denim Bar into its next period of growth and expansion.

“L.A. Fairchild Denim Bar is a unique and creative business venture and has already achieved great success,” says Parker. “The Denim Bar’s distinctive atmosphere and the competitive landscape of the fashion industry will make my job as CEO exciting and challenging. I look forward to taking the company to the next level by emphasizing and enhancing its already strong business profile.”

The L.A. Fairchild Denim Bar concept was created by entrepreneur Laura Ann Fairchild in 2005 and features premium denim and contemporary sportswear served in a chic, yet relaxed saloon-style environment. Fairchild will remain intimately involved with the company, serving as Chief Merchandising Officer, building an inventory assortment focused on men’s and women’s branded denim and contemporary sportswear that furthers the company’s position as the trusted fashion editor.

Julie Fairchild, co-founder of L.A. Fairchild Denim Bar, will serve as the company’s Chief Administrative Officer, overseeing and executing operational activities involving human resources, real estate, marketing and business expansion.

For more information about the L.A. Fairchild Denim Bar, please visit http://www.lafairchild.com.

About Avalon Capital Group, Inc.:
Avalon Capital Group, Inc., is the wholly owned private investment company of Ted Waitt, co-founder of Gateway, Inc. Ted Waitt helped revolutionized how people use technology. Avalon Capital Group Investments represent diverse interests in technology, energy, health care, finance, retail and entertainment. For more information about Avalon Capital visit http://www.avalon.com.

About L.A. Fairchild Denim Bar:
Located in Cardiff-by-the-Sea the distinctive saloon-style boutique L.A. Fairchild Denim Bar was founded by Laura Ann Fairchild in 2005 and has quickly become the trusted fashion source of men’s and women’s premium denim and contemporary sportswear. Recognizing that jeans are one of the most important fashion staples in any individual’s wardrobe, Fairchild set out to develop one of the most modern retail concepts for premium denim available to consumers today. Designed for fashion forward shoppers, L.A. Fairchild Denim Bar serves up a large collection of premium designer denim in a comfortable atmosphere boasting a custom-made bar, working tap, dart board, pool table and plasma television equipment equipped with surround sound, HDTV sports channels and a Sony Playstation®. For more information on L.A. Fairchild Denim Bar visit http://www.lafairchild.com.

Media Contact:
J Public Relations
Peyton Robertson
858.382.4922

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