Habbo, Greenpeace Survey Reveals Teens Worldwide are More Concerned about Global Warming than Drugs, Violence or War

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Nearly 50,000 teens were polled on environmental issues leading up to the United Nations climate change conference.

The response from the teens to this survey conducted in Habbo is phenomenal and really highlights the concern felt around the world

The results from a survey conducted by Habbo, the world's largest virtual world for teens, and Greenpeace International, of nearly 50,000 teenagers worldwide were released today revealing that 74 percent of teens believe that global warming is a serious problem and they are more concerned about the environment than any other global issue, including drugs, violence or war. The poll results were gathered in anticipation of the two-week United Nations conference on climate change in Bali, Indonesia, from December 3-14.

The research, conducted in November 2007 via an online survey within Habbo's virtual community with teens representing 18 countries, examined the attitudes and opinions of the global teen population toward environmental issues.

"The response from the teens to this survey conducted in Habbo is phenomenal and really highlights the concern felt around the world," explains Timo Soininen, CEO of Sulake. "Giving teens a voice on this matter is essential and we need to find practical ways to work together and engage our youth to help combat this problem."

Two-thirds of teens polled believed that global warming will affect them in a negative way during their lifetime, though 64 percent believed it's still possible to stop global warming.

Government attention to environmental issues also received heavy criticism as the survey results showed that teens believe countries are distracted when it comes to climate change issues. 33 percent of survey respondents said their government is 'very concerned' about climate change compared to 42 percent who believed their government is 'very concerned' about terrorism.    

North America was the most scrutinized region, with 39 percent of teens from around the world blaming the continent as being responsible for the majority of greenhouse gases, followed by Europe (24 percent) and Asia (19 percent).

"Today's teenagers are tomorrow's decision makers. They are 'Generation C' - the generation that has to beat climate change," said Gerd Leipold, the international executive director for Greenpeace. "It will be up to them to create a revolution in non-polluting, renewable energy to prevent global warming from affecting the lives of billions of people and threatening the survival of countless species of animals and plants."

Leipold continued, "Scientists of the UN Intergovernmental Panel on Climate Change say that emissions of greenhouse gases need to be halved globally by the middle of this century to avoid severe impacts such as water shortages, floods and the spread of diseases."

Follow progress at the Bali climate conference and join in Greenpeace's activities at http://www.greenpeace.org/bali-action.

Media Contacts:
Erik Fairleigh
Edelman, for Habbo

Jane Kochersperger
Greenpeace USA

Accompanying graphs from the research are available upon request. Habbo press images can be found at: http://www.sulake.com/press/image_bank

For background photos regarding climate change, contact the Greenpeace International picture desk. Tel: 011 31 20 718 2058

About the research
The research was conducted within the virtual world, Habbo, and the total amount of respondents (after data cleaning) was 49,243. The research was conducted in November 2007. 18 countries were surveyed and statistical weighting was employed to give all participating countries an equal weight in the global results. Research is available upon request.

About Habbo
Habbo is a richly colorful, multi-dimensional virtual community and game environment for teens. Users join by creating a fully-customized online character called a Habbo. From there, they can explore many public hang-outs, play a variety of games, connect with friends, decorate their own rooms, and have fun through creativity and self expression. Currently there are Habbo communities in 31 countries on five continents. To date, over 82 million Habbo characters have been created and 6 million unique users worldwide visit Habbo each month (source: Google Analytics).

About Sulake
Sulake is an online entertainment company focused on virtual worlds and social networking. Sulake's main product is Habbo, one of the world's fastest growing virtual worlds and online communities for teenagers. There are localized Habbo communities in 31 countries on five continents. To date over 82 million Habbo characters have been created and 6 million unique users worldwide visit Habbo each month (source: Google Analytics). Habbo brand is being extended to include mobile games and content as well as real-life products.

Sulake was established in 2000 and it has almost doubled its annual revenues each year. The main shareholders in Sulake include Taivas Group, Elisa Group, 3i Group plc, and Benchmark Capital followed by Movida Group (in Japan), the company's founders Sampo Karjalainen and Aapo Kyrölä, Sulake's CEO Timo Soininen and other personnel.

Sulake has offices in 15 countries. Headquarters is situated in Helsinki, Finland. Currently the company has over 300 employees worldwide.

About Greenpeace
Greenpeace is an independent global campaigning organization that acts to change attitudes and behavior, to protect and conserve the environment and to promote peace.

Greenpeace investigates, exposes and confronts environmental abuse; challenges the political and economic power of those who can affect change; drives environmentally responsible and socially just solutions that offer hope for this and future generations; and inspires people to take responsibility for the planet.

About the climate change Global Day of Action
Information about the Global Day of Action is available at: http://www.globalclimatecampaign.org/


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