Online Music Video Portal Audiotube Acquires Industry Leading Media Playback and Encoding Technologies

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audiotube's recent acquisition gives the music video portal's users access to cutting edge mixing, encoding and playback tools.

Audiotube Ltd., a popular online music video portal, is pleased to announce that it has acquired industry leading video encoding and playback products and technologies from Editopia Inc (now known as CineFX), a UK based software development company that was backed by 3i and Benchmark Capital.

CineFX developed a range of consumer-based software products and solutions for mixing, editing, encoding, uploading and playback of video. Their easy-to-use applications, CinePlay, CineCode and CineMix, answered the needs of the thriving online video community.

CineFX also created NCode, a high end video transcoding platform that is at the forefront of server based encoding solutions. NCode is a commercial grade cross platform encoder that scales across multiple servers and future-proof's the encoding pipeline through the use of plug-in-based codec's.

Karsten Becker, Founder and CTO of Audiotube Ltd said, 'We are very excited about the acquisition of CineFX as it gives us the technology we need to roll out our own tier 1, media streaming P2P network. This will allow us to take music videos to new places, increase our portal's reach in the market, and create a better user experience.'

Audiotube will be open-sourcing all of CineFX's products as part of the acquisition, bringing them in line with their core open source technology base, the openlibraries ( All the products will be released under the GPL and community infrastructure will be put in place in order to open up the development process.

CineFX was also developing a hosted version of NCode called Vbox, which was to be rolled out as a white-labelled video hosting service. VBox was created using the 'software as a service' model in order to give people easy access to the NCode engine. Audiotube intends to launch the Vbox portal as an end-to-end media management and distribution system tailored towards the needs of the Music Industry.

Scott DeMercado, Founder and CEO of Audiotube Ltd said, 'The roll out of VBox as a audiotube service allows us to empower our providers with a full suite of content management tools that preserves their brands, and lays the infrastructure for us to build out a powerful online B2B portal for the music industry.'

About CineFx -
Cinefx provides products & services that minimize the hassle & costs associated with integrating video on websites. CineFX's latest tools allow you to quickly encode, play, and share video content in any format across multiple platforms, including enabling user-generated video on your site. CineFX's products are robust enough for high traffic, social network providers and still easy to use for smaller websites.

About Audiotube -
audiotube Ltd. was founded in January 2007 as an online video management, promotion and distribution service and is at the forefront of the music industry's current market adaptations to the digital marketplace. Audiotube works with record labels to deliver content to end users and specializes in driving the, traffic back to the content owners to monetize, assisting them in brand building and market penetration. Audiotube's online platform combines the demand for music videos with the universal reach of the Internet to satisfy customer demands for high-quality music delivery and community interaction.

For more information about Audiotube's music video portal, please visit

For further information, please contact
Maria Maganto -
Audiotube, LLC
+44 207 659 0440


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