Being immediately aware of issues, discovering when they are going viral, and knowing where to engage -- and with whom -- are all key to maximizing efforts. The Radian6 solution provides SSA Public Relations with a way to uncover influential websites and individuals by brand or topic so they can focus their outreach strategies effectively.
PHOENIX, Arizona (PRWEB) January 22, 2008
SSA Public Relations announced today it has deployed the Radian6 social media monitoring solution as part of its PR 2.0/Social Media platform to identify influential sites and individuals who have the ability to shape consumer opinion about corporations and their brands. SSA PR, which recently announced its new PR 2.0 platform to capture the emerging role that social media plays in today's world of public relations, is the only independent agency in Phoenix and Denver to utilize Radian6 in developing strategic social media communications campaigns.
The Radian6 social media monitoring solution allows SSA Public Relations to monitor and analyze all forms of social media for its clients, including blog sites, top video-sharing sites, opinion review forums, photo-sharing sites and micro-blogging platforms. This information enables SSA Public Relations' social media specialists to determine which ideas, opinions and trends related to their clients' brands, are eliciting the greatest level of customer engagement and going viral.
"Historically, public relations distributed news releases to disseminate information to the media for their consideration in developing stories," said Susan Sears, Managing Director of SSA Public Relations. "Today, social media enables individuals to collaborate online, exchanging news, information, ideas and opinions on topics of interest to them. By using the Radian6 solution, we have a complete snapshot of our clients' online brand. We can identify the issues and trends our clients' customers are most interested in, and find ways to engage and participate in a meaningful way."
"The Radian6 solution has been specifically tailored to the needs of PR and advertising professionals to allow them to become experts in social media," said Radian6 CEO Marcel Lebrun. "Being immediately aware of issues, discovering when they are going viral, and knowing where to engage -- and with whom -- are all key to maximizing efforts. The Radian6 solution provides SSA Public Relations with a way to uncover influential websites and individuals by brand or topic so they can focus their outreach strategies effectively."
SSA Public Relation's PR 2.0 platform incorporates social media in a way that enables clients to engage with their customers when, where and how they want to be reached. It is a strategic online platform for disseminating information, creating awareness, generating interest, sharing opinions and engaging in dialogs about organizations, products, services and issues. The Radian6 social media monitoring solution is an integral component in the agency's PR 2.0 platform.
About SSA Public Relations
SSA Public Relations is a creative, result-orientated firm focused on developing powerful and highly-effective communications and marketing campaigns embracing the latest tools in the industry. With offices in Denver and Phoenix, the leading-edge agency specializes in utilizing local and national media relations, coupled with strategic social media components, to meet its clients' business objectives. For more information on SSA Public Relations and its PR 2.0/Social Media platform, visit http://www.gotossa.com
About Radian6 Technologies Inc.
Radian6 provides a social media monitoring solution for PR and advertising professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis tools give users the ability to uncover the top influencers and which conversations are having an impact online. http://www.radian6.com.