Marketing Management Analytics Announces Expansion of Account Team with Two New Hires

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Former Home Depot and ImmediateFX Executives Join MMA

To support its growing analytics practice, Marketing Management Analytics, Inc. (MMA), , the pioneer and innovator in marketing ROI, today announced the appointment of former Home Depot executive Patrick Murray as Vice President, Account Management. MMA also announced the appointment of former ImmediateFX Holdings Inc. client services director Matt Couture as Senior Director. MMA is an independent operating unit of Carat, one of the world's leading media services companies.

Both appointments are effective immediately. Murray will oversee client service for key MMA accounts. Couture will manage key client projects and develop analytical solutions, including marketing mix modeling.

"MMA is all about providing the highest quality marketing ROI studies. We pride ourselves on making the work actionable and insightful. Pat Murray's background in leading Home Depot's marketing analytics work and his consulting work at Pricewaterhouse Coopers continues that tradition," said Ed See of MMA. "Similarly Matt Couture's extensive client service and analytics experience at Immediate FX, ACNielsen, and Hudson River Group will ensure our clients continue to have access to the most skilled professionals in the field."

Murray, 31, of Fairfield, comes to MMA from The Home Depot, where he most recently was Director, Pricing Analytics and Execution. Before that he led The Home Depot's Marketing Effectiveness function and held other merchandising and operations roles at the company. He has also worked in a variety of management and operations consulting positions at PricewaterhouseCoopers and other firms. He holds an AB from Dartmouth College, Hanover, NH, and an MBA from the Tuck School of Business at Dartmouth.

Couture, 37, of Norwalk, previously worked as Senior Director, Client Service for ImmediateFX Holdings Inc., of Southport, part of Symphony Marketing Solutions. He also worked for ACNielsen in several client service roles and at Hudson River Group as a Manager of Analytics. He holds a BS in economics with a concentration in marketing from the Wharton School of The University of Pennsylvania, Philadelphia.

About Marketing Management Analytics, Inc. (MMA)
MMA pioneered the use of marketing mix modeling to help companies plan, measure, validate, and optimize their marketing performance. Since that time, MMA has conducted more than 1,000 studies on hundreds of brands and businesses in more than 20 countries. MMA's clients include many of the most recognized marketers in the world. MMA has been a unit of Aegis Group, PLC, London (AGS.L) since 1997. For more information, please visit


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