(PRWEB) February 8, 2008
Peerius (http://www.peerius.com), a web 2.0 technology provider, working closely with e-tailers has announced today the launch of its new recommendation and discovery solution designed to dramatically increase e-commerce sales and the whole site visitor experience.
Their highly focussed research and development team of senior phd data analysts and programmers has developed a number of leading algorithms and applications that are specifically designed for web / e-commerce datatsets and recommendations. The result is a genuinely easy to implement solution that offers better personalisation that can start improving sales straightaway.
The technology works by collecting a sites visitor browsing patterns and building profiles around each visitor. These profiles represent peer groups which symbolise the "wisdom of the crowd" revealing virtual communities of like minded visitors sharing interests and preferences. Based on this collective intelligence Peerius delivers highly personalised product and content recommendations and creates a more personal shopping experience. This means that through the recommendation engine, visitors can automatically be guided to what they need and the right content can be surfaced that site visitors may not have seen otherwise. This effectively promotes the long tail of the product catalogue.
Peerius is a sophisticated web 2.0 technology that can be quickly and easily deployed on a site. In addition, the technology also offers flexible business rules so that individual e-commerce business models can add specific promotion techniques and make quick changes as to how and what recommendations are used. Built in analytics mean that results are monitored so that the effectiveness of different recommendation techniques can be reviewed right down to item level.
In terms of costs, Peerius confirms that clients only pay for the technology out of the extra sales it generates. There are no hidden charges so by trialling this powerful web 2.0 technology.
e-commerce businesses can only gain.
Richard Buettner, Peerius Product Director points out; "We have been developing this in collaboration with a number of e-tailers. Peerius has clearly been designed to increase sales on e-commerce sites by improving the relevancy of products or content displayed. Recommendations and Discovery have emerged as a hugely successful new way that is fundamentally changing the way companies sell products online. The results are really a win-win for the web sites as well as for the visitors.
For further Information or to arrange interviews, demonstrations or features please contact:
Tel: +44 (0)20 7173 5075:
Mobile: 07779 277582
Tel: +44 (0)20 7173 5075