PFSweb Selects Demandware to Power New End-to-End eCommerce Solution

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Leading outsourcing firm integrates Demandware eCommerce Platform with its best-of-breed fulfillment and customer service solution; international apparel retailer leverages combined capabilities to accelerate online sales.

Demandware (, developer of the breakthrough On-Demand eCommerce Platform, today announced that PFSweb, Inc. (NASDAQ:PFSW), a leading business process outsourcing firm specializing in multi-channel commerce and high-touch customer experience delivery, will embed the Demandware eCommerce Platform within its new, next-generation end-to-end ecommerce solution. Under this agreement, PFSweb will integrate and deliver the Demandware eCommerce Platform along with its services for order management, fulfillment, customer service, and emarketing, to offer a single unified solution for outsourced end-to-end ecommerce operations. Complete details on the PFSweb solution can be found at

PFSweb customers can now begin to migrate to this new end-to-end solution. Roots, Canada's leading athletic lifestyle brand, has worked with PFSweb through the launch of both its U.S. and Canadian online retail businesses., an Internet Retailer Top 500 site, is expected to migrate to Demandware within the second quarter of 2008.

"By selecting the combined PFSweb and Demandware solution, we feel we have positioned to serve our current and future customers with the best possible online experience. This end-to-end solution will allow us to offer an innovative, tightly integrated multi-channel experience that encourages cross shopping and is completely representative of the Roots experience," said James Connell, Director of E-Commerce, Digital Marketing and New Media for Roots. "By engaging the combined efforts of PFSweb and Demandware, we will be able to focus on our core competency of operating our store, while benefiting from expertise of both organizations for IT and logistics."

After a thorough evaluation of ecommerce alternatives, including commercially available licensed applications and home-grown solutions, PFSweb chose to partner with Demandware for the clear operational advantages of its on-demand delivery model and its industry-leading ecommerce merchandising capabilities.

"Demandware provides us with a true competitive advantage," said Mike Willoughby, President of PFSweb's Services Division. "Outsourcing should not force merchants to surrender brand and site control. By integrating Demandware's industry-leading ecommerce platform with PFSweb's market-leading fulfillment and customer care solutions, we are delivering a very unique end-to-end ecommerce outsourced solution that combines in-house site control with outsourced execution, comprised of best-of-breed components."

"The opportunity for a comprehensive technology and BPO product is significant," said Rob Garf, Vice President and General Manager, Retail Strategies, in the February 2008 AMR Research Article, "PFSweb + Demandware." "Some 69% of retailers will replace their current e-commerce platform (for order capture, catalog and content management, pricing and promotion management, and order inquiry) by the end of 2008, a recent AMR Research study shows."
PFSweb selected Demandware based on a number of differentiating capabilities, including:

  • In-house merchandising control, outsourced business processes: Recognizing market frustration with the limited merchandising and site control provided by legacy outsourcing vendors, PFSweb required a solution that enables its clients to retain full control over site merchandising and the consumer experience. With Demandware, PFSweb clients have the option to fully control promotions, catalog, pricing and customer site experiences, while benefiting from PFSweb's robust support for fulfillment and customer care.
  • Focus on ecommerce, not infrastructure: By embedding Demandware's on-demand ecommerce platform, PFSweb and its clients are relieved of the technical burdens and risk of managing the hardware, database, network and on-going maintenance required to run a best-in-class ecommerce application. This burden has led directly to the pitfalls of legacy outsourcing solutions, such as inflexible technologies and business processes, high service costs, and difficulty keeping sites current with the latest ecommerce innovations.
  • Fast launch of new global businesses: A global provider, PFSweb serves customers that are expanding into international markets. PFSweb clients can leverage Demandware's multi-site, multi-brand and multi-currency capabilities to launch and drive new global brands quickly.
  • Simplified access to ecommerce innovation: Because ecommerce is constantly evolving, outsourced providers must keep their clients at the forefront of innovation. By selecting Demandware, PFSweb clients can receive free automatic upgrades quarterly, enabling them to continually implement ecommerce best practices.
  • Integration across customer touch points: As a provider of outsourced contact centers and a leader in high-touch customer care, PFSweb required that its ecommerce platform enable a seamless customer experience between the site and contact center. With Demandware, PFSweb can fully integrate pricing, promotions, product content and session behavior to the contact center, for better customer service and higher conversion.

"Time after time, customers are asking for a new end-to-end ecommerce solution, one that provides them with the freedom and flexibility to control their brands and customer site experiences, while enjoying the benefits of end-to-end process outsourcing," said Stephan Schambach, Chairman and Founder, Demandware. "With PFSweb, the market now has a best-in-class solution - full control over the ecommerce storefront, with the backing of a leading end-to-end provider."

About Demandware, Inc.:
Demandware drives the success of high-growth brands with its breakthrough On-Demand eCommerce Platform that empowers merchandising and marketing talent with total control over the shopping experience and continuous competitive differentiation. Leading brands such as Bare Escentuals, House of Fraser, Playmobil, Sally Beauty Supply and Timberland leverage Demandware's best-in-class eCommerce functionality and automatic upgrades to help achieve higher conversion rates, increase average order size, and improve customer retention. Demandware is the only on-demand eCommerce solution that enables the rapid rollout of new sites, provides ubiquitous access to business and technical users, and is backed by a patented grid computing architecture that delivers capacity as needed for performance and reliability that exceeds industry standards. For more information about Demandware, visit, call 888-553-9216 or email

About PFSweb Inc.:
PFSweb develops and deploys integrated business infrastructure solutions and fulfilment services for Fortune 1000, Global 2000 and brand name companies, including third party logistics, call center support and e-commerce services. The company serves a multitude of industries and company types, including such clients as LEGO, Riverbed, Fathead, CHiA'SSO, MARS Drinks North America (formerly FLAVIA® Beverage Systems), Hewlett-Packard, International Business Machines, Hawker Beechcraft Corp. (formerly Raytheon Aircraft Company), Rene Furterer USA, Roots Canada Ltd. and Xerox.

Through its wholly owned subsidiary, PFSweb also serves as a leading multi-category online discount retailer of high-quality new, "close-out" and manufacturer recertified brand-name technology and consumer electronics for consumers and small to medium size business buyers. The brand markets approximately 110,000 different products from leading manufacturers such as Sony, JVC, Canon, Hewlett-Packard, Denon, Onkyo, Garmin, Panasonic, Toshiba and Microsoft primarily over the Internet and through direct marketing. To find out more about PFSweb, Inc. (NASDAQ: PFSW), visit the company's websites at and


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