New For Dummies SAT Board Game Offers Toy Stores a Piece of Billion Dollar Industry

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New For Dummies® product, SAT Game For Dummies will be launched at Toy Fair '08, Manhattan February 17. The release of this innovative SAT Board Game opens up the billion dollar test preparation industry to toy and game retailers. By putting into effect conditions that experts agree increase learning success: group study, games and fun, the SAT board game offers an effective alternative to study guides.

BE Innovative Group Inc. and Wiley Publishing, creators of the wildly popular For Dummies® brand will launch a new SAT board game, SAT Game For Dummies, at the Toy Industry Association Toy Fair in New York February 17th, 2008. The new product offering will open up the billion dollar test preparation industry to toy and game retailers, creating for them a whole new customer base and a very lucrative opportunity. At the same time, it will answer consumer demand for games as study tools.

For many years, the rich returns from SAT preparation have been largely shared between two key players, Kaplan Inc. and The Princeton Review, though virtually all publishing companies in the USA sell SAT study guides. Yielding high profits and with publishing companies having a hold on the market, product offerings have largely been limited to study guides, despite consumer requests for games. The arrival of SAT Game For Dummies therefore, is a refreshing alternative for test takers and a prime opportunity for toy and game retailers to get a cut of the market.

SAT Game For Dummies, is a fast paced, interactive, trivia-style board game that puts players under time pressure to answer SAT questions, preparing them for the real test. This innovative board game promises to revolutionize SAT study by answering consumer wants and introducing conditions that experts agree increase learning success: group study, games and fun.

In his book, Making the Most out of College, Harvard Professor Richard Light discusses the effectiveness of group study in learning. Academic Institutions such as The University of Minnesota Centre for Teaching and Learning Services have contended that games are highly effective learning tools. Dr. June Feder, a psychologist with the United Federation of Teacher's Peer Intervention Program asserts that parental involvement enriches learning and a recent research conducted by The College Board indicates that teens want their parents to be involved in pre-college planning. Another recent article by The College Board states that "Effective study groups involve hashing out lesson materials together--explaining concepts, arguing about them, figuring out why one person's answer differs from another's--and in the process, you learn more than you ever would have studying by yourself."

Happily, SAT Game For Dummies gives players and opportunity to do just that.

For more information please contact:
Bobbi Jaimet
Marketing Manager, SAT Game For Dummies
Tel: 613 825 9812 Cel: 613 266 7064
bjaimet @

About For Dummies®:
With near universal name recognition, more than 150 million books in print, and over 1,000 topics, For Dummies is the world's bestselling reference series. With loyal customers around the globe, For Dummies enriches people's lives by making knowledge accessible in a fun and easy way. Described by the N.Y. Times as "more than a publishing phenomenon, but a sign of the times," For Dummies span every section of the bookstore, covering everything from health to history, music to math, sports to self-help, technology to travel, and more. The Dummies brand franchise has expanded with an extensive licensed product line, including DVDs, software, consumer electronics, cooking, cleaning and automotive products, craft and hobby kits, games and more. For information, visit For Dummies is a branded imprint of Wiley.


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Bobbi Jaimet

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