Cleveland, OH (PRWEB) February 13, 2008
In a new webinar, award-winning author David Meerman Scott will explain how marketers can best maximize online marketing and PR efforts.
Sponsored by Fathom SEO (a leading search engine marketing firm), "What's Working NOW: Profiting From The New Rules of Online Marketing & PR" will be presented February 19.
The fast-paced, 90-minute program will offer compelling content and actionable ideas and insights. Every tactic will touch on a critical objective: To help businesses make the most of the leads and sales based on improved online marketing and PR initiatives. The program will appeal to both B2B and B2C marketers.
Registration and other details are available here:
The webinar is only $119, which comes with a money-back guarantee of satisfaction and access to several bonus materials.
A thought leadership strategist and expert in viral marketing, Scott is the author of the No. 1 best-selling marketing book of 2007: "The New Rules of Marketing & PR: How To Use News Releases, Blogs, Podcasting, Viral Marketing & Online Media To Reach Buyers Directly." Scott has presented at industry conferences and events in over 20 countries on four continents.
For this webinar, Scott will cover everything from YouTube and blogging to RSS management and how content can guide potential customers to the buying process.
Attendees will benefit from a number of examples and case studies involving IBM, Cisco, Apple, NetFlix, Cervelo, ECNext, Constant Contact, Blendtec, Hitachi, Netgear, Progress Software, WebEx and others.
Learn more and register here today:
About Fathom SEO
Fathom SEO LLC (http://www.fathomseo.com) was named a top 20 Search Engine Marketing Firm by Advertising Age in both 2006 (#16) and 2007 (#14). Fathom SEO has been providing Search Engine Marketing Services for more than 10 years and offers complete solutions for Search Engine Optimization, Online PR, Pay Per Click Management, Opt-In Email Marketing and, most recently, comprehensive Online Video Production and Distribution Services. Fathom SEO's solutions help clients maximize their online marketing efforts and turn their websites into lead generation and sales machines. Clients include Eaton Corp., Cleveland Clinic, FedEx Custom Critical, Sauder and Bissell.