Low-Investment, High-Yield Marketing: How to Use Seminars to Build Your Medical Practice

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Savvy medical practices have learned that marketing their practices through free public seminars is an excellent way to build the practice and the doctor's reputation in the community. But how do you do this without throwing away time and money or worse, making a total fool of yourself?

This article in the January/February issue of The Journal of Medical Practice Management® is packed with plenty of take-home ideas - According to Nancy Collins, President of Greenbranch Publishing, "Wendy Lipton-Dibner explains that it is all a simple matter of knowing: (1) How to get people to come to a seminar, (2) Where to hold your seminar, (3) What to present, (4) How to present, and (5) How to convert attendees to loyal patients. The article provides a step-by-step list of how-to's, and a chart of presentation secrets for the Do's and Don'ts of using PowerPoint.

Who better to mentor about seminars than Wendy Lipton-Dibner - an internationally-acclaimed speaker. A member of the National Speakers Association and President and Director of Training for Professional Impact, Inc., Lipton-Dibner has developed and implemented public and private seminars that have delighted audiences from Akron to Australia for over 25 years. Whether she is training a small, solo practice or speaking to a large medical association, Lipton-Dibner applies her copyrighted formula to both educate and motivate her attendees to take action on the information she has delivered.

Several years ago, one of Lipton-Dibner's clients asked her to create a seminar for him to market his practice. The seminar she created led to a rapid increase in patient flow that grew exponentially each month thereafter. Since then, she has helped physicians nationwide to develop and deliver seminars that make a difference in the community, as well as in their revenues.

Marketing the capabilities of a medical practice and driving referrals to the practice takes on a new level of importance in light of the increased complexity of 21st Century medicine. The new medical consumer demands a different type of service from physicians and their staff, and medical practices have to find a way to convince potential patients that they bring a unique set of offerings, knowledge and service. This critical information can't be delivered in an advertisement, but can be brilliantly portrayed in a face-to-face marketing seminar.

"Seminars are becoming popular marketing tools all over the country," says Wendy Lipton-Dibner, "If they are developed and implemented effectively, they can establish you as THE authority in your area, and will set you up with a steady flow of new and loyal patients."    

The article appears in the January/February issue of The Journal of Medical Practice Management® and is available at http://www.mpmnetwork.com or by calling (800) 933-3711.

About Professional Impact, Inc:
Professional Impact, Inc. is an International training and consulting company that specializes in helping medical practices take effective action so they can help patients to get what they want. Wendy Lipton-Dibner, M.A., is President of Professional Impact, Inc. and she's a Member of the National Speakers' Association. She is also the author of The Action Formula: The Shortest Distance Between What You Have and What You Want ™(Hegt Communications, 2007). More information can be found at http://www.pro-impact.com (203) 834-2844

About Greenbranch Publishing, LLC:
Greenbranch Publishing, LLC, with headquarters in Phoenix, Maryland, is a privately held firm founded in 1998. The company is a leading media company and publisher of medical practice management titles, electronic media and audio conferences for physicians, practice administrators and office practice managers. More information can be found at http://www.mpmnetwork.com , http://www.soundpractice.net , http://www.mpmbuyersguide.com

The Journal of Medical Practice Management®
Greenbranch Publishing
PO Box 208
Phoenix, MD 21131

Contact: Nancy Collins, (800) 933-3711
ncollins @ greenbranch.com

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