TouchStar Greatly Expands Its Global Reseller and Partner Programs

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Based on Global Channel Demand, TouchStar Adds Significant Resources to Its Five Year Old Partner Program

honouring each client's trust.

TouchStar today announces a significant expansion of its global reseller partner programs. TouchStar received record interest from the global reseller community in the last nine months so additional marketing development funds, channel support personnel, training programs and online tools have been added to keep pace with global reseller partnership demand in 2008.

TouchStar's Partner Program enables computer and telecommunications value added resellers to generate revenue and add value for their clients by selling, integrating, customizing, training and supporting world class call center and unified communications technology. TouchStar's fair prices, core value of customer service, world class technology and wide range of product choices for any size business empower resellers with solutions that they can close business with.

Touchstar offers four levels of partnership: Referral, Silver, Gold and Platinum. Each level provides additional profit margin opportunities and commitments from TouchStar to the partner. Partners must demonstrate that they are capable of serving clients with TouchStar's Core Value of "honouring each client's trust."

In December 2007, TouchStar added four channel relationship employees to support new channel partner sales. Jason Pace, a senior communications industry veteran with channel development expertise, joined TouchStar to expand TouchStar's global reseller partner program. Pace stated: "TouchStar has had a successful reseller program for more than five years but we have never promoted it. We currently have very strong resellers in Canada, Mexico, South America, Asia and Europe. We're seeing demand from all over the world so this is the right time to increase our investment in our partner's ability to be successful." He added: "The TouchStar Partner Program is attractive because we pay high margins and because we have a solid support infrastructure in place. TouchStar is growing rapidly and there will be many new businesses all over the world this year that will definitely contribute to and share in our success by partnering with us."

TouchStar has invested four times more marketing development funds and created marketing plans for all its resellers in 2008. TouchStar's direct sales success in the United States is shared among its partners to ensure their success in their local markets.

Brian Smits, TouchStar's Global Director of Marketing, said: "We sincerely enjoy helping our channel partners build their businesses. Actually, it has been pretty easy because TouchStar has an incredible amount of momentum; it is a lot of fun to share that momentum with our partners. With our new innovative products that will be released in 2008, we're going to remain the most exciting and fastest growing communications technology provider in the world."

The Partner Program is available in four levels: Referral, Silver, Gold and Platinum. The Platinum level was recently added so partners can earn more from supporting clients with additional resources and higher incentives. TouchStar works closely with partners to ensure that sales and technical support is provided to complete sales. All levels include sales, marketing, technical and training support.

TouchStar provides it partners with tools such as on site training, web-based training, full documentation, a lead portal, a case management portal and a technical knowledge base. TouchStar's online lead and case management portal ensures that customer communications are rapid and consistent.

Based on current channel interest, and the continued growth of global call centers, TouchStar is planning to support thirty new partners in 2008.

About TouchStar
TouchStar is a rapidly growing developer of world class call center technology with on-site and hosted deployment options. TouchStar serves over 2,500 businesses on six continents from its headquarters in Denver, Colorado, and offices in New York, Phoenix, Davenport, Mumbai, Manila, Manchester and Mexico City . TouchStar's fully integrated products include: unified communications, inbound and outbound call center software, PSTN and VoIP telecommunications hardware, predictive dialers, automated voice messaging, scripting, recording, monitoring, quality analysis, advanced ACD & IVR, reporting, compliance management and an IP PBX phone system. For more information, please call +1.303.338.0678, email, or visit

Brian Smits
Global Director of Marketing
303.338.0678 x.204


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