York, PA (PRWEB) February 20, 2008
Nielsen Business Media has recently selected The YGS Group to manage the reprint programs for its 41 publications. The partnership will include the management of all print properties, as well as online and video content.
"We are pleased to announce that as a result of a comprehensive RFP process, we have selected The YGS Group as our exclusive partner handling content reuse for Nielsen Business Media and all of its publications," says Stefanie Smentek, Product Manager, Advertising and Reprints, Nielsen Business Media. "This change will create four immediate benefits for Nielsen Business Media - accelerated revenue generation, deeper market penetration, simplified process control and lower costs. We look forward to The YGS Group's expertise and experience in monetizing and extending the life of our leading global brands' editorial content."
Editorial reuse provides an opportunity for a company to repurpose content after its initial publication in an industry magazine, journal, newspaper or Web site. The YGS Group will manage the reuse of content for all of the Nielsen Business Media properties, fostering the connection to, and further distribution of original editorial, online and video content. The YGS Group will manage, among the complete list of properties, titles including Contract, Adweek, Brandweek, The Hollywood Reporter, Commercial Property News, and Billboard Magazine.
"We are very excited to begin the program," says Tim Weiner, Director, Publisher Programs, YGS. "This partnership will create a stronger distribution channel for Nielsen's original content, helping extend the reach of its brands beyond circulation, while driving revenue from its reuse."
The YGS Group will be adding Nielsen Business Media to its growing list of publisher programs.
About Nielsen Business Media:
Nielsen Business Media, a part of The Nielsen Company, is a leading market-focused provider of integrated information and sales and marketing solutions, helping businesses go to market more effectively and efficiently. Serving six major market groups, and 30 individual industries, spanning entertainment, media and marketing, retail, travel and performance and design, Nielsen Business Media provides business-to-business products and services in print, online and in person.
About The YGS Group:
The YGS Group provides a comprehensive line of publishing and creative services that enhance the effectiveness of original print content for publishers, associations and corporations. Services including creative and prepress, printing and finishing, fulfillment and distribution, advertising sales and reprint management help provide a complete solution. Customers throughout the country have chosen The YGS Group because of their commitment to quality, innovation and the value of original creative content. The YGS Group is privately owned and operated out of York, PA.