Encyclopedia Britannica Expands its Online Affiliate Marketing Program

Share Article

With help from their affiliate agency, NETexponent, Encyclopedia Britannica will grow its Performics affiliate program and launch a new Commission Junction program to boost online sales.

We've seen a lot of success in our affiliate program, but realize there's also a huge opportunity to expand

Encyclopedia Britannica, an innovator of online research and education, has outsourced affiliate program management to NETexponent, a leading, performance based online marketing agency. The affiliate agency will look to increase online subscriptions and store order volume through affiliate recruitment and affiliate optimization for its educational subscription site, Britannica.com and e-commerce site Store.Britannica.com. Britannica is proud to provide its affiliates with three industry leading resources in Commission Junction (CJ), Performics, and NETexponent.

Britannica currently has a successful affiliate program using the Performics technology platform and with the help of NETexponent has expanded with the launch of a program in Commission Junction. This dual program strategy will allow affiliates to choose their preferred affiliate technology. Affiliates interested in promoting Britannica's educational materials can apply directly through CJ or Performics.

Britannica is offering affiliates commission rates starting at 10% for both subscription leads and store purchases for up to 30 days after the initial online referral. Affiliates interested in becoming a part of the program or who would like more information, can contact Britannica's affiliate manager at mailto: britannica @ netexponent.com.

"We've seen a lot of success in our affiliate program, but realize there's also a huge opportunity to expand," said Ken Polson, Britannica's Director of Consumer Acquisition Marketing. "We believe NETexponent has the proven expertise, people, and affiliate management tools to take our program to the next level".

Along with a unique team based approach, NETexponent can offer Britannica a database of proven, top affiliates and provide participating affiliates access to a staff of people dedicated to servicing affiliate needs and optimizing overall program performance. "Over the last seven years, we've developed strong relationships with several top rated publishers and developed affiliate management best practices based on their input and our experience," said Peter Figueredo, CEO and NETexponent Co-Founder. "We can utilize these one-to-one relationships and learning to fully promote Britannica and their educational services."

About Britannica

Encyclopaedia Britannica, Inc. (http://www.britannica.com) is a leader in reference and education publishing whose products can be found in many media, from the Internet to cell phones to books. A pioneer in electronic publishing since the early 1980s, the company still publishes the 32-volume Encyclopaedia Britannica, along with services such as Britannica Online School Edition and new printed products such as Britannica Discovery Library, available for purchase at Britannica's online store. Britannica's editorial operation is overseen by some of the world's most distinguished scholars, several of them Nobel laureates. The company makes its headquarters in Chicago.

About NETexponent

NETexponent (http://www.NETexponent.com) is an online performance based direct marketing agency based in New York that builds custom partnership networks for efficiency driven advertisers. Founded in 2001, the metric-driven firm leverages nearly a decade of management experience in structuring win-win, performance-based deals with online publishers ranging from automated affiliate networks to integrated media partnerships, and focuses on efficiently acquiring the most valuable customers for clients. NETexponent is committed to being the industry's most efficient and ethical performance marketing agency, continually evolving to address changing market conditions and client needs.

# # #

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Visit website