The Industry Measure Updates Graphic Arts Demographic Profiles

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Some of the most eagerly -- and controversial -- data sought by Industry Measure customers is the number of graphic arts establishments: printers, creatives, and publishers. Providing detailed market sizing data has long been the hallmark of our research and our Demographic Atlases. For those customers who don't need the sheer wealth of data in our Atlases but do need a quick, "360-degree" view of these markets, our Demographic Profiles Special Report supplements these counts of establishments and desktops with market trends and prevailing conditions to give printers clients, manufacturers, vendors, investors, researchers, and analysts a brief yet thorough snapshot of the dynamic graphic communications industry. - The Industry Measure

The Industry Measure today released its 2008 Graphic Arts Market Demographic Profiles report, an update to the Demographic Profiles report first published in February 2006 and updated annually. The report provides snapshots of each of the graphic arts markets The Industry Measure regularly surveys -- commercial printers and prepress shops, graphic design and production firms, and publishing companies. These snapshots include top-line demographic data (establishments, graphic production desktops, shipments/revenues, and capital expenditures), industry trends (business conditions and the forces that are causing those conditions), market outlook for 2008 and beyond, and guidance for industry firms, vendors, investors, researchers, and analysts.

The report, "2008 Graphic Arts Market Demographic Profiles," draws on a variety of sources, including The Industry Measure Demographic Atlases, Census Bureau data, and The Industry Measure's own extensive 12+-year historical database of trends and changes in the industry, to provide not only the basic demographics of the industry, but also how those demographics have been changing and, perhaps most importantly, why those demographics have been changing--and how they're likely to continue to change in the next 12 months and beyond.

Industry Measure reports are available for online purchase at the Industry Measure eStore in PDF format (

Researcher's Comments:
"It's no secret that the media landscape is changing, and this is reflected in the changing demographics of the markets that comprise the graphic communications industry. Times have rarely been as turbulent for those who produce graphic materials, but they've also never been more exciting -- at least for those who know how and where to seek out new opportunities. But taking advantage of those opportunities involves understanding many of the fine nuances of the widely different markets that comprise the industry."

According to the Report:
-- 52.7% of U.S. printing and prepress establishments are small commercial and quick printers, and yet small commercial and quick printers only account for 18.0% of all shipments in the industry;
-- ad agencies account for only 15.6% of U.S. design and production establishments, but account for 44.5% of the revenues;
-- magazine publishers account for 33.1% of U.S. publishing establishments, and account for 22.4% of the revenues;
-- book publishers' capital expenditures are up 10.9% over last year;
-- U.S. graphic design firms plan to spend an estimated $45+ million on new software this year, up 1.1% from last year.

The "2008 Graphic Arts Market Demographic Profiles" report is available for purchase by visiting the secure Industry Measure eStore online at or by phone at 866-873-6310. The price for the full 178-page report is $995. Alternately, customers can purchase each of the individual sets of demographic profiles -- "Printing" (the print and prepress markets), "Graphic Design & Production" (graphic designers and ad agencies), and "Publishing" (magazine, catalog, and book publishers) -- individually at a cost of $299 each. A $99 Executive Summary is also available for the full demographic profiles report. Industry Measure eStore customers can download these reports in PDF Acrobat format immediately after purchase.

Editor's Note:
Additional information pertaining to each report is available for editorial purposes. Please make inquiries directly to Deborah Papineau (866-873-6310).

About The Industry Measure:
The Industry Measure specializes in the assessment of trends and changes in graphic communications markets by providing timely and strategic information, hard-hitting market analysis and concise expert opinion. The reports have earned the reputation for containing the most reliable and timely industry intelligence in the graphic arts and graphic design marketplaces. The Industry Measure can be reached on the Web (, via email (info @ or toll-free by phone at 866-873-6310.

All brand names, trademarks, and registered trademarks are the property of their respective owners.
Press/Business Contacts:
Deborah Papineau
The Industry Measure
T: 866-873-6310
E: dpapin @

Sales Contact:
Vince Naselli
The Industry Measure
T: 866-873-6310
E: info @

Editorial Contacts:
Richard Romano
E: rromano @

Heidi Tolliver Nigro
E: Htollvr @


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Deborah Papineau