Transpera Taps Concept Communications to Lead Public Relations Program

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Concept Team Offers Wireless Industry Experience Coupled with Managing Transitions from Start-Ups to Industry Leadership

Concept Communications,, a boutique public relations agency specializing in technology, today announced it has been chosen as the agency of record for Transpera, which provides the first comprehensive platform to monetize Web video on mobile phones. Transpera selected Concept for its vast experience in mobile entertainment, ability to effectively craft and deliver the right message to the right audience, and history of successfully launching companies and managing their communications as they grow.

Founded by wireless industry veteran Frank Barbieri, Transpera delivers an innovative solution for online content owners, network operators and advertisers to capitalize on the exploding mobile video market and build new ways for mobile consumers to communicate. Their patent-pending technology allows video content and brand owners to instantly mobilize and distribute video to mobile phone users based on their interests and communities, enhance on-deck video offerings for network operators, and provide brand owners and advertisers with a direct route for marketing to their target audiences.

“We felt an immediate chemistry with Concept, and chose to work with them because their experience and style will make them a natural extension of our internal team,” said Frank Barbieri, founder, chairman and chief executive officer of Transpera. “With their insight and experience running mobile industry PR campaigns, the right relationships, and a philosophy that is centered on senior team involvement and candid communication, we are pleased to have found such a natural fit in an agency.”

Concept Communications serves other high profile accounts in the mobile, digital entertainment and consumer electronics industries, including Gracenote, a global leader in digital media technology and services; ARCHOS, a top portable media device manufacturer; Kango, a travel information search engine; and Intava, designers of dynamic touch-screen systems for retail. The company has also driven effective communications programs for DivX, Inc., EyeSpot, Isilon Systems, Microsoft, Musicmatch, and many others.

“Concept is thrilled to work with Frank Barbieri on his new endeavor and is honored to be a part of such a seasoned team,” said Concept Communications Partner Allison Vano, who will lead the account from the San Diego office. “With mobile video usage on the rise, we’re on the brink of an exciting time in wireless, and welcome the opportunity to help establish Transpera as a leader in the industry.”

About Concept Communications
Concept Communications is a boutique public relations firm specializing in technology, with deep experience in digital and mobile entertainment, consumer electronics, wireless services, social networking, consumer software and Web sites, small businesses services, enterprise software and various vertical industries. The agency has managed global and domestic communications programs for some of the technology industry's most successful companies and emerging start-ups, and has delivered effective communications that impact sales, partnerships and perception since the early 90s. The agency operates along the west coast, with offices in San Diego, San Francisco and Seattle. For more information on Concept Communications, visit

Media Contact:
Allison Vano
Concept Communications


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