New York, NY (PRWEB) March 12, 2008
zanox, the global market leader in online performance-based multichannel commerce, today announced the opening of its U.S. office in New York, further strengthening the company's global leadership position. The office will be lead by Christopher Dessi, formerly of AzoogleAds, Inc, who was recently appointed vice president of advertiser sales, North America for zanox.
Headquartered in Berlin, zanox offers advertisers access to its global affiliate network with more than one million sales partners worldwide and offices in the United States, UK, Netherlands, Italy, Spain, France, Poland, the Nordics and China. Recently ranked 3rd in the Deloitte Technology Fast 50, zanox was applauded for their innovation, leadership, forward-thinking strategy and annual growth of more than 100 percent, year over year.
"The addition of an office in New York was the next logical step for us in order to be closer to U.S. advertisers and publishers, as well as the opportunity to tap into the area's highly competitive talent pool. We're excited to be establishing ground presence in New York City, one of the world's leading hubs for the marketing industry, and feel that the move will be a great benefit to new and existing customers looking expand internationally with our performance-based network," said Christopher Dessi, vice president of advertiser sales for North America.
The online marketing industry has experienced rapid growth and evolution within the U.S. market as well as across the globe. It was recently reported that Internet usage in North America has more than doubled in the past seven years, growing 120.2 percent from 2000 to 2007. In addition, one analyst firm recently forecasted dollars spent on interactive marketing to reach $61 billion by 2012.
"zanox continues to be at the forefront of the online marketing revolution with the combination of best of breed technology designed to optimize scalable marketing programs and an international footprint spanning more than 200 countries worldwide. We believe that all online marketing should be performance-based and are the only multichannel commerce provider to offer a true one-stop global solution. As zanox continues to expand internationally, we feel the addition of a U.S. office in New York signals significant strides for the company's growth here in the North American market as well," added Dessi.
zanox' business model is based on the CPA (cost per action) model, where advertisers only pay for success, such as sales or registrations and their proprietary best in class tracking system ensures totally transparency for advertisers and publishers. zanox currently provides online marketing solutions in the U.S. for many of the world's leading organizations across the financial services, retail, telecoms and travel sectors.
zanox is the global market leader for performance-based multichannel commerce and the zanox XS solution provides a global platform for efficiently marketing products and services on the Internet. Award winning affiliate marketing and search engine management, zanox's online marketing services include e-mail marketing, online shopping and customer loyalty programs. More than 2,000 prestigious international companies across diverse business sectors from telecoms to travel and retail to finance with household names such as Deutsche Telekom, Vodafone, Orange, Jamster, DADAmobile and Celldorado utilising the zanox network. In the travel sector, business such as KLM, Air Berlin, Opodo, lastminute.com employ zanox's strategic distribution channel. Retail customers include Amazon, Otto, Neckermann, La Redoute and within the financial service sector Citibank and Royal Bank of Scotland are valued customers.
zanox currently works with more than one million sales partners in over 190 countries worldwide. zanox partners earn solid revenues by advertising on websites, search engines, as well as in e-mails and software. zanox was founded in 2000 by CEOs Thomas Hessler, Heiko Rauch and Jens Hewald and employs more than 300 people. Since 2007 zanox is part of the Axel Springer and PubliGroupe. Axel Springer is Germany's biggest newspaper publishing house and third-largest magazine publisher. PubliGroupe is an internationally active marketer and service provider for cross-media commercial communication.