Bright Idea for a Bright Color: How Pink is Sweetening the Internet

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New online store launches to offer a niche product selection that is entirely pink and red. Pink fanatics will be overwhelmed.

New online store launches to offer a niche product selection that is entirely pink and red. Pink fanatics will be overwhelmed.

"Pink it's my new obsession. Pink it's not even a question." We've all heard these famous lyrics belted out by Aerosmith's charismatic frontman Steven Tyler before, and most of us have probably hummed along or attempted to sing the song in our own off-key screech. For one man, Michael Fields, pink has become more than just a catchy song or an obsession--it has become a business, and a way of life. Much like his fellow Bostonians in Aerosmith, Fields has realized that pink is the "love you discover," and is looking to capitalize on this stunning color with his online store

An independent startup company, is designed to grab the attention of pink color fanatics the world over. Visitors to the site will no doubt be captured by its deliciously awesome color scheme and flair for anything and everything pink. Inspired by a desire to create a site that's both fun and memorable, Fields decided that a site featuring pink gifts and products would be a huge hit. And because the Boston Red Sox have made red such a popular color in Boston, he also included a wide variety of red-themed products to cater to Boston's locals.

" is one of the sweetest spots on the Internet," says Fields. "You truly have to come visit to see just how sweet it is." The site, which is admittedly sweet, features an extensive hodgepodge of products such as lamps, leather bags, bedding, pet clothing, cotton candy makers and kid's furniture. One of the site's greatest features is its gourmet candy and cookie bouquets, which can be sent out to anyone in the U.S. or Canada along with a personalized card. These bouquets are not limited to Valentine's Day as one might suspect, but are instead suited for a variety of themes such as corporate events, thank you cards, love tokens and birthdays.

With the site's grand opening just behind him, Fields anticipates a great deal of customer loyalty and future success. By constantly seeking out the coolest discoveries in pink and red, is poised to keep web surfers returning to see what new and hard-to-find products have become available. Conceivably, a pink fanatic could decorate and accessorize their entire home with the products found on this site! Flamingos beware: pink has a new look.

Contact: Michael Fields
E-Merchant Mack


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