eWayDirect Announces Launch of Transition Marketing: Optimizing Revenue and Building Longterm Value

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eWayDirect, a leader in the email and search marketing industries, now offers client companies a unique automated process to effectively monetize new acquisitions and increase their lifetime value through transition marketing.

We work closely with each client to determine the number of messages, the timeframe over which they are sent, and the actual messaging and creative

eWayDirect, a Connecticut-based emessaging and search marketing company, has launched a transition marketing program for its client companies to use in transitioning prospects and new customers into returning, loyal customers. "We have found that while there is great focus on building lifetime value, many companies do not have a carefully executed strategy to ensure they maximize the value of their newly acquired customers," says Marty Donner, CRO at eWayDirect.

The interim time between first purchase and ongoing customer loyalty is often overlooked by emarketers. "It's a critical time," says Neil Rosen, president and CEO of eWayDirect. "These early experiences have everything to do with whether or not an emarketer is able to both obtain and retain brand and customer loyalty."

What the company suggests is a process it calls transition marketing. "It's a way for new customers to feel valued and appreciated," explains Donner. The program comprises a series of messages sent throughout a predetermined period of time. "We work closely with each client to determine the number of messages, the timeframe over which they are sent, and the actual messaging and creative," says Donner. "We have clients who use as few as three messages or as many as 10 messages. Programs can be a couple of days or a couple of weeks."

The programs are designed to optimize the return on emarketers' acquisition budgets, and collect the data to ensure long-term results. Because the entire process is automated, it's easy to implement and manage. As an added benefit, since results can be tracked to actual sales generated per email, marketers can objectively measure the true return of their acquisition initiatives by source.

"We've found that a carefully devised and implemented transition strategy immediately improves customer relations as well as a company's bottom line," concludes eWayDirect's Rosen.

For more information, visit the eWayDirect website at http://www.ewaydirect or call (203) 256-5127.

About eWayDirect: eWayDirect is a market leader in both search marketing and emessaging. Besides providing the highest level of expertise in both PPC and SEO, the company's Priority1 email platform allows marketers to isolate their best customers and get their campaigns through to the inbox 100% of the time.


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Jeannette Cézanne
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