Survey: U.S. Executives Report Employee Retention a Top Priority in 2008

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Annual TalentKeepers survey reveals twice as many executives are focusing on retention than last year.

it won’t happen to me

More than 80 percent of business executives consider employee retention a top priority, according to the annual Employee Turnover Trends survey by TalentKeepers®, Inc., a global leader in employee retention research.

The survey finds that 81 percent of executives consider employee retention an important business priority, a staggering jump from the 41 percent in 2007 who considered employee retention a top priority. The survey gathers turnover data from major U.S. based organizations representing every major industry. This year’s survey response was the largest yet, with over 600 participating organizations.

“It’s great that executives finally view retention as not only an HR priority, but as an important business priority that affects company performance and the bottom line,” comments Craig Taylor, Employee Turnover Trends research author and VP of Client Services for TalentKeepers. “This opens up the dialogue about retention strategies that can be measured in relation to performance and financial goals.”

What’s interesting to note is that although there is a growing concern for employee retention as a business priority, executives seem to be more optimistic about their own situation than they are about others in their industry - expressing an “it won’t happen to me” mentality. Almost 40 percent of respondents believe that turnover will increase within their industry, but only 21 percent expect their own turnover to worsen.

This and other turnover data and statistics will be released in the 2008 Employee Turnover Trends report, which will be available in mid April. For a copy of the report, please contact Mara Schwartz at mschwartz @

About TalentKeepers®
TalentKeepers®, Inc. is a global leader in employee retention research, award-winning solutions, and proven results in reducing unwanted turnover through their Web-based program RetentionWorks®. TalentKeepers’ unique solutions consistently achieve strong results by focusing on improving the retention skills of front line leaders and involving employees and executives in the effort to build a culture of retention and engagement that improves business results. TalentKeepers® was founded in 2000 by Fredric D. Frank along with co-founder Christopher Mulligan, together totaling over 40 years of combined human resources experience.

This press release was distributed through eMediawire by Human Resources Marketer (HR Marketer: on behalf of the company
listed above.


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Mara Schwartz
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