"Fashion and Music Collide During BK Fashion Weekend" Brooklyn's own Sadiiya Rock to Perform

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Sadiiya Rock set to close out Brooklyn Fashion Weekend's Fifth Season

Brooklyn Fashion Week is back again for its fifth season to present "Brooklyn Underground Fashion Rocks!" an exciting weekend of underground, emerging fashion designers from the stylish Williamsburg neighborhood of Brooklyn on March 21 - 23, 2008. This powerful three-day mix will attract trendsetters and Manhattanites in honor of their energetic runway shows including cutting edge artwork from local graffiti and pop artists from Sound of Art (http://www.soundofart.com), and live performances by emerging indie-musicians. All events will take place at the new Northside Piers, first of three gloriously appointed condominiums anchored on Williamsburg's revitalized waterfront in Brooklyn (4 North 5th Street at Kent Avenue; http://www.northsidepiers.com).

Sadiiya Rock (http://www.myspace.com/sadiiyarock) will take the stage on Sunday March 23rd at 5pm. The Brooklyn Native will perform her new debut hit single "Ooh La La." The music video will be shot in Brooklyn in April. Issy Sanchez of Elite Music Group is handling radio promotion. This is Rock's second time performing for the event. When asked to perform Sadiiya responded, "There is no denying the marriage between music and fashion. Brooklyn is on the threshold of becoming the next Mecca for Fashion and Music. JayZ and Lil' Kim have been pioneers at merging the two genres...and I'm honored to be in good company."

BK Fashion Week, is the primary platform of the non-profit Brooklyn Style Foundation, and since its 2004 debut, the foundation has established a leadership role in the marketing and overall guidance of emerging fashion talent. This season's event is no exception. The Fall 2008 Collections will feature some of the strongest talent ever to grace the BK Fashion Week runway, with bold new designers whose collections are set to impact this season.

The fifth BK Fashion Week will kick off Friday March 21st, 2008 with an "International Designers Night" theme. Doors open at 5pm with a LIVE performance by the jazzy-soul inspired Rozz Nash Band, followed by a VIP cocktail open bar from 6pm-7pm. Afterwards, designer Denis Michel will jump-start the fashion filled weekend by debuting his French inspired collection, followed by Ghana-native designer, Nana Boateng (http://www.akuaadoma.com) and his slick textile men's wear. Romania's most sought after designer, Catalin Botezatu (http://www.catalinbotezatu.ro) will close out the show, leading into an 8pm VIP after-party at the Northside Pier.

Night two, Saturday, March 22nd, 2008, will start at 6pm with a VIP champagne hour with live music by Simplicity Band (http://www.myspace.com/simplicityband.com), an alternative indie group based out of Detroit, MI. The shows on Saturday begin at 7pm and include: Joan Vaccianna's (http://www.vaccianna.com) with her New York City inspired women's collection, Fuseik, Catou (http://www.catouwear.com), Miss Bruno (http://www.missbruno.com), Color Heritage (http://www.colorheritage.com), and ending with Keneea Linton.

Night three, Sunday, March 23rd, 2008 marks the closing of BK Fashion Week, Neferetri and the Band will open the night with live music at 4pm, followed with a VIP wine reception from 5pm-6pm and featured performer Sadiiya Rock (http://www.myspace.com/sadiiyarock) (fusion of Hip/Hop-R&B, pop, and soul). The fashion shows will begin at 6pm with the collection of Duroseau Couture, whose designs are said to have a style reminiscent of classic red carpet fashion. Following with an impressive list of designers including: Riddim Driven (http://www.riddimdriven.com), New York Design Room (http://www.nydesignroom.com), Paul Arrington Denim Studio, and Nico & Adrian (http://www.nicoandadrian.com).

BK Fashion Week, is invitation-only to press, buyers, VIPs and fashion retail executives. For all press inquires please contact Anne Watkins at anne@grubmanpr.com or Erika Shantz at erika@grubmanpr.com

Press Contact Information:
Anne Watkins | Lizzie Grubman PR 212.966.5000 x123 anne@grubmanpr.com
Sadiiya Rock contact info: Charlie Jones, Urban Melodic Entertainment (646) 784-4068, charliejones@urbanmelodic.com

Northside Piers is a cutting-edge mixed-use development, which includes luxury condominiums, townhomes, retail, on-site parking, and a public waterfront esplanade and 400-foot-long pier. Williamsburg's waterfront - for decades Domino Sugar's manufacturing base - was rezoned for residential and mixed-use development in 2005. One Northside Piers is the first luxury tower to be built on the Williamsburg waterfront and is on the forefront of the neighborhood's westward expansion to the shores of the East River. The 29-story glass building boasts unmatched city and river views and offers discerning buyers the best in finishes, amenities and services. The180-unit tower offers one-, two-, and three-bedroom condominium residences and townhomes. Designed by FXFowle Architects, Northside Piers is a development of Toll Brothers City Living, RD Management and L&M Equity Participants, Ltd. Occupancy of One Northside Piers will begin this spring, and the complex's second tower is now under construction.

BK Fashion Week made its critically acclaimed debut May 2006 at the Tobacco Warehouse at Empire Fulton Ferry State Park, a 19th century landmark on the banks of the Hudson River. The event was created by the non- profit Brooklyn Style Foundation, which was founded as an incubator for emerging design.

Rick Davy and Cybele Sandy created Brooklyn Style Foundation in late 2004. Realizing the dearth of opportunity for designers and the difficulty in breaking into the business, Sandy and Davy started a non-profit to champion design in Brooklyn and to pioneer a professional arena for design in the borough, comparable to Manhattan's Seventh on Sixth. The Brooklyn Style Foundation's mission is to act as an incubator for emerging fashion designers, through the provision of in-house line consulting and financing as well as manufacturing and marketing. The Foundation also intends to be of service to the wider Brooklyn community, championing self- esteem/ self image charities and by developing programs for at- risk youth.


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Charlie Jones

Erika Shantz or Anne Watkins
Lizzie Grubman PR
212-966-5000 x 123
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