New Lingerie Store Lingerie Shelf Launches Web Site

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Donna DiFelice has opened her new web site at, offering quality lingerie at a reasonable price. "I wanted to start my own business for a long time, but I wasn't sure what I wanted to do," she explains, outlining her plan for the business. "I decided I didn't want a storefront business, so when the Internet became so popular, I decided that was the best business for me. It gives me flexibility, and I'm not bound to go to a corporate location or storefront. I can make my own hours."

Making her own hours hasn't stopped Donna from working overtime on her new store, selecting her products carefully. "I looked at numerous vendors," she says, "and I narrowed it down and tried to find something that I could relate to. I think people shopping on the web want to find variety, not one or two products; they don't want to go to a lot of different web sites to get a couple of items."

Donna focuses her energy on helping her clientele by opening a blog at to better get to know her customers. "I want to communicate that I participate in the business, even though you can't see me," says Donna. "I am here, and their satisfaction is my priority. I want to talk about my products, but I also want feedback from people who have used the products. They should know that I'm not just a faceless person -- I am somebody that cares that they are sized correctly and that they're happy with the product."

In the future, Donna hopes to expand her catalog, as well as branching out with other web sites offering alternate product lines.

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