INM Offers Introductory Adobe® AIR™ Webinar

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Free web seminar helps communications professionals understand the potential of this new desktop rich Internet application (RIA) technology

Integration New Media, Inc. (INM), a leader in creating rich user experiences, today announced that it is offering a free webinar for communications professionals about the new Adobe® AIR™ software. Adobe AIR is the new cross operating system application runtime that enables companies to deploy branded rich Internet applications to the desktop, creating closer connections to customers.

"Rich Internet applications (RIAs) provide a valuable way for marketers to connect with new clients and to build stronger relationships with existing ones," said Vahe Kassardjian, president and co-founder of INM. "The addition of Adobe AIR provides new opportunities for companies to extend their brand to users' desktops and to create a new level of interaction."

This introductory session is unique, as it is not designed for programmers. Instead, it is geared to educate communications professionals on the impact that Adobe AIR can have on their customer relationships.

Session content includes:

  • An introduction to rich Internet applications (RIAs)
  • The role of Adobe AIR in relation to RIAs
  • The opportunities introduced with Adobe AIR
  • Key benefits and examples
  • Factors to consider
  • Information on how to move forward with your Adobe AIR project

For more information about this free webinar, or to register, please visit

INM has also recently published a white paper on this subject, Understanding the Potential of Adobe Integrated Runtime (AIR). This paper provides information about how Adobe AIR can be used to create rich user experiences that span from the web to the desktop. This white paper is available online at

About Integration New Media
Integration New Media (INM) helps companies create rich user experiences in both online and offline environments. With projects ranging from rich Internet applications through to interactive sales and marketing tools and electronic libraries, INM has developed solutions for organizations large and small in a variety of different industries. A well-known player in the industry for over 15 years, the company offers top-level interactive project consulting and development services as well as a successful line of products that includes some of the best-known plug-ins for Adobe (formerly Macromedia) Director, Flash and Authorware. For more information, please visit

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