Fort Collins, CO (PRWEB) April 2, 2008 -
New Belgium Brewing today announced that it will be packaging and distributing its flagship Fat Tire Amber Ale in aluminum cans to limited markets this summer. New Belgium, known for its commitment to quality and sustainability, will begin distributing a short run of cans in June, just when concerts, camping trips and other outdoor activities are in full swing.
"Introducing cans was a natural choice given that they are outdoor-friendly, light for transport and readily recyclable," said Bryan Simpson, spokesperson for New Belgium. "In addition to the lighter carbon footprint, Fat Tire can now travel to places where glass is not an option."
Distributing cans will continue to help lessen New Belgium's footprint by saving fuel during transport to other states by lightening the weight of the trucks. New Belgium has begun this process by using biodiesel in its Ft. Collins distribution trucks and in the trucks used during the Tour de Fat traveling events.
The cans, which are 100% recyclable, will feature Fat Tire's original watercolor artwork. And for those beer lovers worried about Fat Tire's taste changing in the can, fear not.
"We took a unique can-conditioning approach and its flavor was not compromised in any way," added Simpson. "We ran a series of tests using our friends at Oskar Blues canning line and there was virtually no flavor differential."
About New Belgium Brewing Company
New Belgium Brewing Company, makers of Fat Amber Ale and other Belgian-inspired beers, began operations in a tiny Fort Collins basement in 1991. Today, the third largest craft brewer in the U.S., New Belgium produces seven year-round beers; Fat Tire Amber Ale, Sunshine Wheat, Blue Paddle Pilsner, 1554 Black Ale, Abbey, Mothership Wit and Trippel, as well as a host of seasonal releases. In addition to producing world-class beers, New Belgium takes pride in being a responsible corporate role model with progressive programs such as employee ownership, open book management and a commitment to environmental stewardship.
For more information, visit http://www.newbelgium.com.
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