Juvenile Distributor, Scandinavian Child, Acquires Euro-Baby™

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Scandinavian Child, LLC announces the acquisition of certain assets of Euro-Baby™. The acquisition adds UK-designed Micralite™ stroller brand to company's product offerings.

I am thrilled to join Scandinavian Child

Scandinavian Child, LLC (http://www.scichild.com), a rapidly growing brand builder and distributor of high-end children's products in North America, announced today the acquisition of certain assets of Euro-Baby™, a distributor of European products for infants, babies, and children. The acquisition will add the UK-designed Micralite™ (http://www.micralite.com) stroller brand to SCI's current product lines, which include the acclaimed Svan® of Sweden, Cariboo® of New Zealand, Anka™ by Svan, and líllébaby™.

Euro-Baby president, Bill Jacoby, will join Scandinavian Child as Vice President of Operations. Bill brings solid juvenile industry experience and a background that will help expand Scandinavian Child's commitments to exceptional customer service and the use of innovative technologies in communicating the Scandinavian Child message.

"Scandinavian Child has worked hard to find products that fit into our 'designs without compromise' philosophy, and has looked for a stroller company for several years that would meet our high standards," said Scandinavian Child president and founder, Brenda Berg. "Safety, functionality, and high-end design are at the core of what we do, so we are pleased to be working with Micralite. Adding Bill to our team will also strengthen our offering through his industry experience, as well as his leadership abilities in the areas of operations and technology."

With the addition of Micralite, Scandinavian Child's family of products continues to grow, encompassing high chairs, bouncers, bassinets, carriers, scooters, and now strollers. In addition to the Micralite brand, Scandinavian Child will soon launch several other products in their Svan collection at the International Contemporary Furniture Fair in May and in all of their brands at the All Baby and Child Expo this September.

"I am thrilled to join Scandinavian Child," said Bill Jacoby. "In looking at our companies' philosophies and mission statements, Brenda and I realized we had the same operating practices and dedication to customer service. So it is fitting that we will now formally work together to continue the pursuit of bringing innovative products to the marketplace."

For more information or to schedule an interview with Brenda Berg, please contact Karie Reynolds at 213.627.1253 or karie @ grandavenuepr.com. You can also visit http://www.scichild.com for additional information on Micralite and Scandinavian Child.

About Scandinavian Child:
Scandinavian Child finds and distributes the world's best children's products for North America. The flagship product is the JPMA/ASTM safety certified Svan® High Chair, which was launched to the North American market in 2003. This stylish high chair gave parents a new way to look at children's products. Built on the company philosophy, "Designs Without Compromise," all of the products in the SCI collection must meet our demanding criteria: safety, usefulness, eco-friendly design, style and superior quality. For more information or to locate a retailer, please visit http://www.SCIchild.com or call 1-866-782-6222.

About Micralite:
Micralite™ is a design company in the United Kingdom that specializes in the innovation, design and manufacturing of baby products. In 2003, the award winning Micralite FastFold launched in the UK market. They recently evolved their original Fastfold concept into a versatile, all in one system - The Toro. Without losing any of the benefits of their original three dimensional fold, a cleverly designed sliding seat unit allows a full recline for comfort, which is perfectly balanced for ease of use. Through a fine balance of function and style, Micralite has become a leading brand within the juvenile industry and is now recognized by parents around the world.

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